MNB, Netmarble's marketing subsidiary, will collaborate with Samsung Electronics' Galaxy Z series using the 'Kungya' IP
Jul 11, 2024
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Netmarble announced on the 11th that its content marketing subsidiary MNB will launch a collaboration campaign with Samsung Electronics' official education discount mall Galaxy Campus.
This collaboration, which will be held to commemorate the launch of Samsung Electronics' Galaxy Z Fold 6 and Flip 6, will be available on the official Instagram of Kungya Restaurants and Samsung Electronics' Galaxy Campus (hereinafter referred to as Galaxy Campus).
On the 24th, 'Kungya Restaurants' will be released on the official Instagram of 'Kungya Restaurants' and Galaxy Campus Collaboration video content. If you tag your friend you want to see and leave a rumor comment, you will receive 'Kungya Restaurants' goods package through a lottery. In addition, an event will be held until the 31st of next month to download the Galaxy theme free of charge, including a limited edition cover screen, wallpaper, and icons of Kungya Restaurants on the Galaxy campus.
In addition, various benefits will be provided to participants by holding catch AI mind quiz events and voting events for favorite Galaxy AI functions through the Galaxy Campus promotion page.
'Kungya Restaurants' is a spin-off brand of 'Kungya's IP developed by MNB. It introduced 'Kungya Restaurants' on Instagram, which tells the stories of Kungya living in 2022, and continues to be very popular among the MZ generation with 160,000 followers.
MNB is Netmarble's content marketing subsidiary, which provides optimized integrated marketing communication (IMC) solutions based on trend sensing for consumers, brands, and media and develops IP content businesses, and has recently expanded marketing consulting services using gamification (gaming) techniques that enhance consumer satisfaction and experience by applying game elements to non-game services, Netmarble said.
bluesky@sportschosun.com
