Subculture Game 'Blue Archive' Participates in North American Animation Festival 'Anime Axpo 2024'
Jul 09, 2024
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Nexon announced on the 9th that it has successfully operated a promotional booth for the subculture game 'Blue Archive at the North American Animation Festival 'Anime Expo 2024'.
The 'Anime Expo' is the largest offline exhibition in North America under the theme of animation, cartoons, and games, and was held at the Los Angeles Convention Center in the United States from the 4th to the 7th (local time). 'Blue Archive' participated in this 'Anime Expo' to inform North American users of the world view of the game and the charm of the character, and about 50,000 local visitors visited the booth and attracted attention as a subculture game representing Korea, Nexon said.
The promotional booth for the "Blue Archive" is decorated with a bright and refreshing atmosphere where you can feel your own world view, and exhibition elements with attractive characters that North American visitors may be interested in are placed everywhere. Starting with the character photo zone, the company built a figure exhibition zone and a mini game zone, and even prepared various goods containing the personality of 'Blue Archive' to gain popularity, the company said. It also featured a unique DJ performance with the background music of 'Blue Archive'.
In addition, Nexon Games General Producer Kim Yong-ha, Art Director Kim Kook-ki and composer Mitsukyo participated in the panel talk held as a side event and spent time communicating directly with the visitors. In the conversation under the theme of 'A Story Kept With the Heart', the Blue Archive" service has been reviewed, the development stories have been introduced, and updated contents in the second half of the year have also been guided.
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