'Daddy doesn't take care of me' children's clothing sales stop after one day
Aug 02, 2024
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According to Japanese media such as the Asahi Shimbun and Huffington Post Japan, the retail store of the children's clothing company 'Shimarura (しまむら)'Birthday' announced a new children's clothing line on July 29. The clothes were engraved with phrases such as 'Dad doesn't take care of me at all' and 'Dad always sleeps'
The clothing line consists of children's shirts, socks, and hairbands collaborated with an artist.
Since its launch, online has been criticized for discriminating against the printed phrase.
Some consumers argued that "By launching these products by children's clothing companies, they reinforce the stereotype that fathers work and don't raise children."
Experts say children who can read can fall into stereotypes when they see the phrase"You have to pay attention to the expression" he pointed out.
In the wake of the controversy, the company explained that `the newly launched clothing line is not intended to discriminate, but to emphasize daily communication with children.'
In addition, on the 30th, the next day, the company posted an article on SNS under the title of 'Apology for Suspending Sales'.
The Company has decided to discontinue the sale of the Product, expressing our sincere apologies for any possible inconvenience caused," he said.
bellho@sportschosun.com
