Healthy Food Museum Director Filling Convenience Store Stand Attacks MZ by Introducing 'Everytime Refresh, Max'
Aug 05, 2024
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In fact, as the trend of taking care of one's own health spreads among the younger generation, convenience store counters are also being filled with health foods instead of gum and candy. Convenience stores not only emerged as a daily shopping space due to the increase in single-person households and consumption patterns that prefer short-range shopping, but also emerged as a leading food trend with unique products containing differentiated taste and personality. According to the Ministry of Trade, Industry and Energy, the convenience store industry showed the largest growth among offline retailers last year, accounting for the largest portion of sales (16.7%) after department stores (17.4%).
The articles of association predict that the launch of the new 'Everytime Refresh and Max', which further diversifies taste and formulation, will not only be convenient but also satisfy consumers' detailed tastes and tastes. 'Everytime Refresh' is a product that can be charged with health and freshness at the same time by adding peppermint taste to ginseng concentrate powder. It contains propolis, xylitol, and herbal extracts, and it is a microcrunch formulation full of chewing fun, so you can easily eat it after meals as well as when you need a change of mood during work and study. 'Everytime Max' is a product that enhances daily energy with a complex design that adds vitamin B group, pantothenic acid, and amino acids to 1,500mg of ginseng concentrate. The bitter taste can be reduced by adding lemon concentrate, and the sweet and bitter taste can be consumed without burden.
Meanwhile, Jeong Kwan-jang is expanding its convenience store product lineup by introducing 'Hong Sam-jeong Everytime Balance Fit', 'Energy', and 'Hong Sam-won'. More than 1 million Hongsamjeong Everytime Balance Fit and 'Vitality' are sold to convenience stores per year, and Jeonggwanjang's flagship beverage product, 'Hongsamwon', entered convenience stores in the early 2000s in a simple and portable form such as bottles and pouches and is constantly loved.
Park Joo-yeon, senior presidential BM of KGC Ginseng Corporation, said \'Everytime Refresh and Max' was designed to be released in small doses to suit the characteristics of convenience stores so that energy can be charged according to daily conditions"As more and more customers are interested in health care such as health care, we plan to continue to release a variety of products in line with our target lifestyle in the future."
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