Korea Creative Content Agency participates in the Korean Joint Hall at Gamescom 2024 to raise 33.8 billion won in consultation
Aug 26, 2024
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The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (Konjinwon) announced on the 26th that they participated in China Joy and Gamescom, global game shows representing China and Europe, to run the Korea Joint Hall to promote the export of excellent K-games and reaffirm the global competitiveness of K-games
First of all, Gamescom 2024, which was held in Cologne, Germany, for five days from the 21st to the 25th (local time), participated in the Korean joint booth this year and introduced 13 games on various platforms including PCs, consoles, mobile, and new technologies in Korea.
Skywalk's 'Hello Hero: Lionheart'; MobiSoft's 'Demons Tower'; Usoft's 'Shadow Road Quest'; Bucketplay's 'Metabol'; TripulGames' 'Veda'; Influenza's 'Save'; Giant Step's 'Campers'; EmotionWave's 'Muta Bandmaster'; SusuSoft's 'ElaGator'; High Percent's 'Backroom Company'; Two Hands Interactive's 'Dim', Skonek Entertainment.
The joint hall actively conducted game videos, game demonstrations, and explanations of game introductions to buyers visiting the site, recording more than 400 consultations and about $24 million (about 33.8 billion won).
"In addition to this year's B2B business meeting, Konjinwon's B2C observation program helped us to see the local market and global game trends in person," said Chung Man-son, CEO of Tripul Games, which was introduced in Gamescom's Daily Magazine as a high-profile indie game in Gamescom 2024. "It was the first time that Gamescom unveiled a new build of "Veda" and received positive responses from buyers and industry insiders, and we look forward to this opportunity to continue our business in the European market."
Meanwhile, at the three-day 'China Joy 2024' held from July 26 to 28, Con Jin-won participated on behalf of Korea by opening a booth for the first time in six years since 2018.
Conjinwon selected seven games and operated a booth at the Korean joint hall. In order to re-enter the Chinese game market for domestic games, it has secured local buyers to participate in pre-biz matching, investment, MOU, and marketing, and has achieved 264 consultations and $20 million (about 27.2 billion won).
Con Jin-won Kim Nam-gul, head of the Game New Technology Division, said "This year, we are actively supporting the overseas expansion of outstanding domestic games, which were slowed by COVID-19 by establishing support for self-selection of China Joy, Thai game show, Taiwanese game show, and game overseas markets."We will continue to strive to improve K-game's global expansion and export performance in the future."
Meanwhile, Konjinwon plans to run the Korea Joint Hall in five game shows, including China Joy and Gamescom, the Tokyo Game Show (September), the Thai Game Show (October), and the Taiwan Game Show (January 25). The three game shows, which will start in September, will participate in the B2C booth to provide global users with the opportunity to experience K-game firsthand.
bluesky@sportschosun.com
