Daehong Planning, Marketing AI System 'AIMS' Expanded to All Lotte Affiliates.. Expectations for business innovation
Sep 03, 2024
Daehong Planning (CEO: Hong Seong-hyun) announced on the 2nd that it will expand its marketing-only all-in-one AI system 'AIM Marketing System (AIM Marketing System, AMS)' to all Lotte Group affiliates and use it for marketing.
'Ames' focused on dramatically increasing marketers' work efficiency by providing AI functions optimized for a company's marketing workflow on a single platform and supporting online collaboration with various work partners.
Developed by combining 40 years of advertising marketing know-how accumulated by Daehong Planning with Generative AI, big data, and cloud technology, 'Ames' provides customized services in research data researcher, customized marketing strategy proposal, creative content creator, and media operation and performance optimizer.
In addition, the results derived from each step are learned and reflected in real-time in next-step tasks to help marketers achieve practical business results.
In order to develop an AI system specialized in marketing, Daehong Planning's AI dedicated organization 'AI Lab' and Lotte Group's distributed food hotel participated in the project. A Lotte Distribution Group HQ official who participated in the project said "There was a positive result, with approximately 83% less time spent on digital content production and customer response analysis using AMES.""This is the result of close collaboration between marketers of groups with extensive technical skills, know-how, and field experience of Daehong Planning from the initial planning stage, and we are looking forward to the possibility of AMS in the future.", he explained.
Hong Seong-hyun, CEO of Daehong Planning, said "Ames is a system that creates synergy through collaboration between marketers and AI and presents solutions that go beyond the existing limits"We will maximize work efficiency to create a 'standard of future marketing work' for marketers to focus on more creative and strategic tasks to achieve results"
'Ames' focused on dramatically increasing marketers' work efficiency by providing AI functions optimized for a company's marketing workflow on a single platform and supporting online collaboration with various work partners.
Developed by combining 40 years of advertising marketing know-how accumulated by Daehong Planning with Generative AI, big data, and cloud technology, 'Ames' provides customized services in research data researcher, customized marketing strategy proposal, creative content creator, and media operation and performance optimizer.
In addition, the results derived from each step are learned and reflected in real-time in next-step tasks to help marketers achieve practical business results.
In order to develop an AI system specialized in marketing, Daehong Planning's AI dedicated organization 'AI Lab' and Lotte Group's distributed food hotel participated in the project. A Lotte Distribution Group HQ official who participated in the project said "There was a positive result, with approximately 83% less time spent on digital content production and customer response analysis using AMES.""This is the result of close collaboration between marketers of groups with extensive technical skills, know-how, and field experience of Daehong Planning from the initial planning stage, and we are looking forward to the possibility of AMS in the future.", he explained.
Hong Seong-hyun, CEO of Daehong Planning, said "Ames is a system that creates synergy through collaboration between marketers and AI and presents solutions that go beyond the existing limits"We will maximize work efficiency to create a 'standard of future marketing work' for marketers to focus on more creative and strategic tasks to achieve results"
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