The Korea PR Association Contest for the 32nd Korea PR Awards
Sep 01, 2024
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- PR of the year, PR company of the year, PR ambassador of the year, and special award were selected together
- From September 2nd to October 13th, it will be received on the website of the Korea PR Association
The Korea PR Association (Chairman Lee Yu-na) will contest the 2024 Korea PR Awards, which will discover and award successful PR cases and excellent PR people.
The Korea PR Awards, which mark its 32nd anniversary this year, began in 1993 and has established itself as a representative PR award in Korea, seeking to improve the value of PR, expand the PR industry, and improve the quality of PR activities. Every year, excellent PR cases and activities have been informed to the public, and through this, it has contributed to solidifying public awareness and increasing interest in PR as a specialized industry.
The awards at the 32nd Korea PR Awards will be presented in the PR success story category, 22 excellent cases in a total of 15 categories, as well as this year's PR Award, PR Company of the Year Award, Publicity Ambassador of the Year, and Special Award. The 15 categories include Government/Public Institution PR, Non-Profit Organization/NGOPR, Corporate Marketing PR, Public Interest Campaign, Integration (IMC) Campaign, Digital PR, Event/Sponsorship, Issue/Crisis Management Communications, ImagePR, International PR, In-house Communications (Organizational Culture PR), ESG/CSV Communications, Investor Relations (IR), Community Relations, and Reputation Management. All PR cases executed in Korea or executed overseas by domestic personnel can be submitted by companies, public institutions, and individuals working in domestic PR work.
This year's PR Award, PR Company of the Year Award, Publicity Ambassador of the Year Award, and Special Award will be reviewed for candidates selected through recommendations from all walks of life. Special awards include the Public Interest PR Award given to PRs who have made achievements in the field of public interest PR, the Rising Star Award for PRs under the age of 40 who have performed excellent PR activities, and the Hidden Hero Award given to those who have created a communication culture that enhances social value. Winners of the special prize will be awarded the Presidential Award of the Public Interest PR Service Foundation.
Chairman Lee Yu-na said, ""The Power of PR, Continuing the Era of Innovation" The 32nd Korea PR Awards will be held under the theme of ""The Power of PR, Continuing the Era of Innovation" and share the fact that PR is playing an important role in continuing innovation in the rapidly changing media environment and social changes, and I hope it will be a meaningful place to encourage PR professionals working in various fields of PR."
Applications will be available on the website of the Korea PR Association from September 2 to October 13, and the award ceremony will be held on PR Day on November 22. For more information on the Korea PR Awards, please refer to the website of the Korea PR Association.
tokkig@sportschosun.com
