'Second Baby Boomer', Difficulty in Health Care KB Finance, '2024 Korean Wellness Report' published
Sep 29, 2024
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The '2024 Korean Wellness Report' focuses on the perceptions and behaviors of modern people for the health of their bodies and minds among the various areas of the 'Wellness' and is based on the results of a survey conducted on 2,000 men and women aged 25 to 69 (including retirees) who engage in independent economic activities from April 1st to 15th and targeted group in-depth interviews (FGD). It consists of ①'Korean health awareness', ②'Korean physical health', ③'Korean mental health' and ④'보는' that examine the characteristics of Korean health care by generation'Baby boomers who are serious about health care', ⑤'Health independence-oriented secondary baby boomers', and ⑥'Generation Z under hip health care'.
First of all, in the section ①'Korean health awareness', it was found that Koreans feel their health age one year younger on average than their actual age. The aging clock of healthy age moves slowly with age, and in the case of those in their 50s and 60s, they felt the healthy age they felt 2 to 5 years younger than their actual age. Although there are differences in priorities by age group, the top five areas of health interest selected by the respondents were 's sleep', 'food management', 'stress management', 'weight loss method', and 'exercise method', and about 60% of all generations expressed concern about physical health, showing a similar pattern.
②In the 'Korean physical health' part, 7 out of 10 people surveyed said they manage their diet and 9 eat health functional foods, confirming that a broad consensus on healthy eating was formed. On the other hand, the World Health Organization (WHO) recommended guidelines for aerobic exercise for more than 3 days a week (56.4%) and muscle exercise for more than 2 days a week (42.8%) showed that there was room for improvement in physical activity compared to high interest in health care, with only half the practice rate. In addition, 85% of the respondents answered 'lack of overall confidence in the way they exercise', raising the need for customized health coaching services to improve the quality of health care.
③Looking at the section 'Korean mental health', 6 out of 10 respondents said they experienced mental health and sleep problems. The percentage of respondents who actively responded to mental health problems, such as using specialized institutions or specialized services, was quite low at 34.2%, indicating that efforts to 'mindfulness' through improvement of social awareness and access to mental health were needed. Only 25.2% of respondents answered that they slept 's good sleep', while 59.2% experienced sleep problems. However, 71.6% of the respondents made various attempts to improve the sleep environment, so 's sleep' health care efforts were active.
Looking at the characteristics of health care by generation, in the section ④'Baby Boomer'('55~'63), most of them are doing aerobic exercise (96.7%) or muscle exercise (81.3%), and 94% of the respondents answered that they are eating health functional foods, confirming that 'Baby Boomer' is actively 'Baby Boomer' is a generation that practices wellness. On the other hand, 'Baby Boomer' lacked confidence in the appropriateness of health care methods, requiring expert advice on whether diet management or exercise methods were appropriate, and whether health functional foods were suitable for them.
⑤The 'secondary baby boomers' (born in '68~'74), which was analyzed in the 'Health Independence Oriented Secondary Baby Boomers', was a 'Generation of Health Management' that made it difficult to take care of one's health due to responsibility for supporting and raising. It was confirmed that the 'second baby boomer' experienced a decrease in physical strength and depression and currently has low health satisfaction, and the burden of supporting parents and children's health, economy, and life management, such as supporting parents (73.4%) and raising underage children (34.7%), is very high.
Finally, in the section ⑥'Generation Z under hip health care', the mobile native 'Generation Z' (born in'95~'04) prefers functional and practical mobile apps (83%) and often uses apps to make health care convenient (35.0%) and to properly develop health care habits (29.9%). In addition, 'Gen Z' used paid apps by the needs of the serviceIt also showed a tendency to be more sensitive to practicality than cost, such as discontinuing the 'service provided' (40%, 1st priority).
Hwang Won-kyung, head of KB Financial Group's Management Research Institute, said, "As Koreans are increasingly aware of the need for health care, it is time to improve the quality of health of the whole people and continue to take an inclusive approach to wellness based on the characteristics of health care by generation. In particular, we hope that this report will help us come up with social and institutional support measures based on the understanding of Korean health care, such as 'secondary baby boomers' who dream of health independence but lack capacity for their own health care and have difficulty finding proper management methods."
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