Sensodyne Introduces All-In-One Care Toothpaste 'Sensodyne Complete Protection Plus'

Sep 30, 2024

Sensodyne Introduces All-In-One Care Toothpaste 'Sensodyne Complete Protection Plus'



Sensitive care toothpaste brand Sensodyne has launched an all-in-one care toothpaste 'Sensodyne Complete Protection Plus'.

It is a toothpaste that provides a total of 8 types of 1 oral care at once, including preventing and alleviating sensitive teeth (syringes), preventing tooth decay, removing bad breath, containing fluoride, and keeping them white. The new product basically contains potassium nitrate (KNO3) to help prevent and alleviate sensitive teeth, and furthermore, it helps keep teeth white by removing tooth stains by applying 'Advanced Cleaning System'.

'Advanced Cleaning System' is an advanced science and technology unique to Sensodyne that improves tooth stain removal and helps keep teeth whitened through a formulation with a mixture of active ingredients dental type silica and additives. In addition to dental type silica, which is an active ingredient, it included an additive anhydride (Silic Anhydride; Physical Silica), sodium tripolyphosphate (STP), sodium lauryl sulfate (SLS), and cocamidopropyl betaine solution (CAPB).



The potassium nitrate component contained in the new Sensodyne product is approved by the U.S. FDA for alleviating sensitive dental symptoms, and it penetrates the ivory tubule to suppress nerve transmission of pain, preventing and alleviating aches caused by external stimuli such as cold or hot food.

Recently, teeth whitening procedures are common, and experts advise that in this case, taking care of your teeth with a toothpaste dedicated to sensitive teeth is a tip for healthy teeth because teeth can get cold after teeth whitening procedures. Sensodyne Complete Protection Plus toothpaste is a suitable product for everyday dental care as it helps to keep teeth white by removing tooth stains while preventing and alleviating shirin.



A Sensodyne official said "In the current toothpaste market, functional toothpaste stands out and preference for premium products is increasing. According to the consumer survey, there was a clear tendency to prefer toothpaste that can care for various needs at once, even if it is a little expensive." Sensitive tooth symptoms are evenly distributed across all age groups, so it is important to manage them on a daily basis, and according to the needs of these consumers, we have launched an all-in-one product that can provide essential oral care at once.", he explained.





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