Kakao conducts Kakao Friends brand campaign in collaboration with Incheon International Airport
Oct 09, 2024
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Kakao said it has been providing visitors to Incheon International Airport with a new theme of Kakao Friends content every year since 2022, and is expanding its global recognition through contact with 70 million visitors annually. The collaboration, which marks its third anniversary this year, will expand its scope and introduce various contents such as not only media transmission, but also spatial wrapping and product launch.
First of all, the brand video 'Platform of Emotions' with the theme of various emotions that can be felt at the airport has been introduced since July through the Incheon International Airport media platform. It contains various emotions that can be felt at the airport, such as excitement, waiting, longing, and sadness, in the form of an episode that occurs when Ryan and Chun-sik visit Incheon International Airport. The video will be shown on 55 large screens at Incheon International Airport by the end of the year.
In addition, since the 7th, it has been introducing a self-check-in zone with Chun-sik. It plans to wrap some self-check-in zone pillars and devices at the airport with Kakao Friends characters and provide air ticket tickets featuring Ryan and Chun-sik to add to the joy of travel in various spaces.
It has also released special limited edition goods that can only be found at Incheon Airport. Four disposable film cameras themed with excitement, longing, joy, and happiness are sold at the Shinsegae Duty Free Kakao Friends store at Incheon International Airport Terminal 2, and a sculpture of Chunsik in the terminal will be installed in December to commemorate the grand opening of Incheon International Airport Terminal 2.
Choi Seon-Kakao Friends Creative Leader "This year, Kakao Friends has been continuously making attempts to give a unique brand experience at the point of contact where many people gather, including the Jamsil Han River Park drone show and Gwanghwamun Summer Beach."I hope you enjoy the joy and excitement of your trip with Kakao Friends at Incheon International Airport."
bluesky@sportschosun.com
