"Fake friends seduce your boyfriend" and "Chinese company advertising"…"Controversy."
Nov 12, 2024
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According to the Hong Kong media South China Morning Post, the Chinese hair care brand `Bee & Flower' posted a webtoon online saying `How to distinguish between real and fake friends.' It was an advertisement to promote fragrant shampoo and hair masks.
However, the advertising webtoon described 'fake friend' as a seductive and jealous woman, suggesting that 'you can attract a close friend's boyfriend and hang on to any man you meet'
Also 'Look how elastic my hips are...It has been pointed out that the phrase `I can hold a beverage bottle' is sexist and provocative to attract men's attention.
The company also recommends various dyeing treatments that can damage hair to friends, while 'real friends' introduces B&Flower products.
When the advertisement was released, criticism poured out online.
Do netizens treat women who helped during the bankruptcy crisis like this?", "It is excessive 'emotional marketing' to sell a product. Do you think there's no other replacement?", "I won't buy products that betray women." post a rebuke of.
As the controversy intensified, the company recently deleted the post and issued a public apology.
The vendor has revealed serious deficiencies in the content management and review process"We regret this and deeply apologize for this," he said.
bellho@sportschosun.com
