'2nd Public Brand Grand Prize'Winning two categories
Dec 03, 2024
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The Public Brand Awards ceremony is a place to select public brands that have contributed to enhancing the public value of Korean society in the public domain. Last year, the Korea Racing Authority received the Excellence Award in two categories, and this year, it received the Grand Prize and the Grand Prize.
Marking the 30th anniversary of the opening of this year's race, the Korea Racing Authority received the grand prize in the brand communication category for establishing the brand identity as a `fresh and exciting sports betting entertainment' and developing a new brand slogan of 'Predict and Win' and using the representative character of the Korea Sports Corporation 'Baekho-dol' to hold cultural events and communicate with social network services (SNS).
Meanwhile, it received the top prize for contributing to the creation of sports public interest finances through the use of artificial intelligence (AI) technology, such as activating the online launch system (Speed-on) through the competition and correction winner prediction service AI Pick and using machine learning (machine learning) technology to predict and promote customers who are likely to stop transactions.
Lee Seong-cheol, head of the Economic and Cultural Affairs Commission, said, `The economic and economic projects have received good reviews this year as well as last year, which is meaningful.' `We will continue to try to promote economic and economic affairs to more people and provide the best customer experience in the industry.'
wman@sportschosun.com
