30-year success of musical instrument rental business to smart sports innovation

Dec 24, 2024

PTS, which leads the musical instrument rental business, continues to expand innovative services and markets under CEO Park Chang-tae's vision.

PTS, which has established a unique position in the field of musical instrument rental over the past 30 years and has contributed to the development of performing arts and music culture, has been attracting attention as an innovative solution that reduces the hassle of preparing for the performance, providing a comprehensive one-call service that is responsible for carrying, setting, and withdrawing musical instruments beyond simple instrument rental services.

It is a PTS that combines the practicality and expertise of classical performers with a rehearsal studio dedicated to artists' broadcast appearances and concertsWith the opening of the purpose hall, it has grown into a company that provides 'one-stop service' to all live performances and broadcasts.




In addition, the PTS Sports division, which launched 'Byello', an efficient exercise equipment incorporating 'AI Music & Smart Sports' with the start of 2024, has developed products that can be used for education and health care beyond just exercise equipment. It can be used for physical education classes for students, and it supports effective physical fitness and health care by analyzing user's exercise data and providing personalized feedback.

In particular, from the first half of 2025, it will be registered on the YCP Platform of the Korea Youth Training Facility Association to help resolve difficulties such as the quality of education and the timing of selection according to the operation of youth training facilities. It is expected to be effective as a solution that can use efficient program supply and convenient contract management between youth training facilities and educational program (content) companies faster and more diversely in the platform space.

CEO Park Chang-tae said, `The musical instrument rental business should not just be about lending musical instruments, but should also contribute to enriching people's lives through music""We will use cutting-edge technology to create an environment where anyone can easily access music." he said.




30-year success of musical instrument rental business to smart sports innovation
Multipurpose studio view





jsryou@sportschosun.com