From beer to highball...NoLo became the trend

Dec 19, 2024

'NoLo(No and Low Alcohol)' is spreading around the center.

The non-alcoholic and low-water markets are growing day by day as interest in health is increasing and the trend of `Helsey Pleasure' is becoming a trend. The non-alcoholic wind, which began with beer, is now expanding to various alcoholic beverages such as wine and cocktails.

According to market research company Euromonitor, the size of the domestic non-alcoholic beer market is expected to grow from 41.5 billion won in 2021 to 94.6 billion won in 2027.




This year, E-Mart's non-alcoholic beer sales of less than 1% alcohol by November 6 increased 12.2% year-on-year, and its share increased. Lotte Mart also saw sales of non-alcoholic beer from January to October this year increase 40% from last year.

Related industries are also releasing a variety of products in line with the trend of 'NoLo'.

From beer to highball...NoLo became the trend
◇Obi Beer Cass"Zero Cafe Truck" Event



The 330ml bottle of OB Beer's fruit-flavored non-alcoholic drink 'Cas Lemon Squeeze 0.0' introduced last month sold more than 300,000 bottles within a month of its release.




The 'Terra Light', launched by Hite Jinro in July this year, sold more than 10 million bottles within two weeks of its release due to its third lower calories and zero-shugger liquor than the existing Terra.

From beer to highball...NoLo became the trend
E-Mart and Tizen Co., Ltd. introduced non-alcoholic high balls in the form of RTD (Ready to Drink) 'Jen high balls 0.0'. In the manufacturing process, a very small amount of alcohol remains, which means 'non-alcoholic drink with a high-ball scent for Genji' in the product name, and sugar has only 9 ㎉ in a 350ml can with 0g of calories.

According to a survey by data analysis and market research firm NielsenIQ, six of the top 10 beers in the U.S. are light beers with 30 ㎉ or less calories based on 100ml. The industry believes that the trend of 'NoLo' aimed at the so-called 'Sober's (undrunk) life' will spread to wine and distillers.




Reporter Kim So-hyung compact@sportschosun.com



compact@sportschosun.com