From planning to appearing as models for real customers...Samsung Securities ISA Advertising 'Snow path'
Dec 02, 2024
Model real customers, from planning to appearing...Samsung Securities ISA Advertising 'Snow path'
Samsung Securities' fresh advertising campaign is drawing attention. Samsung Securities introduced an advertisement for ISA (personal comprehensive asset management account) called 「Universal tax savings account」 to investors who are struggling to save taxes during the year-end settlement season.
While many financial advertisements use 'Celebrity' strategies to shape preferences for products and services, Samsung Securities used real customers as models to ensure their trust and authenticity. Customers with Samsung Securities' ISA accounts appear in the advertisement, and ISA accounts form a consensus by talking about why Samsung Securities is strong in the actual voice of customers using the service. Samsung Securities, which already has 1.14 million ISA accounts, introduces services that differentiate itself from other financial companies through this advertisement and offers alternatives to customers who are concerned about saving taxes.
The Samsung Securities ISA commercial contains three differentiated benefits of Samsung Securities ISA. 'First, 'Save Tax Calculator' service directly compares the amount of tax savings when a financial instrument is invested in a general account and an ISA account. It includes the fact that anyone can easily feel the amount of tax savings.
Second, the 'High PICK' service is a service that recommends items that ISA should invest in. It is a service designed for novice investors who are often unsure of which stocks to invest in prior to investment, and it informs not only the market outlook but also the top 1,000 net buyers of Samsung Securities' ISA customers based on previous month's investment performance in order of ranking. In addition, it also provides investment tips (TIPs) that are good to watch together.
Third, 'ISA Counseling Center' is a dedicated wired counseling service that allows direct consultation on ISA-only PB and ISA accounts, providing easy, fast, and professional counseling. We have established a dedicated counseling center to eliminate the hassle of visiting ISA counseling menus from existing representative ARSs and process customers' requests as soon as possible.
This differentiated service of Samsung Securities began with the voices of customers. The advantages and disadvantages that Samsung Securities' customers felt while using their ISA accounts were confirmed through a survey. Samsung Securities did not just collect customer opinions, but proceeded with a strategy to increase customer satisfaction and meet the needs of potential customers by dissolving customer opinions into actual services.
The cast members who appeared in the advertisement are customers selected through Samsung Securities' SNS (Instagram, YouTube) and are trading with Samsung Securities. Rumor has it that the person in charge was also surprised by the hot interest and high participation rate of customers from the document recruitment stage. The final seven customers were selected after rigorous document screening procedures and camera tests by experts such as leading advertising planners and CF directors in Korea. The final seven customers, who are of various ages and occupations, were pleased to be able to widely share the convenient functions of Samsung Securities, which they use directly as Samsung Securities' representative customers.
Samsung Securities' fresh advertising campaign is drawing attention. Samsung Securities introduced an advertisement for ISA (personal comprehensive asset management account) called 「Universal tax savings account」 to investors who are struggling to save taxes during the year-end settlement season.
While many financial advertisements use 'Celebrity' strategies to shape preferences for products and services, Samsung Securities used real customers as models to ensure their trust and authenticity. Customers with Samsung Securities' ISA accounts appear in the advertisement, and ISA accounts form a consensus by talking about why Samsung Securities is strong in the actual voice of customers using the service. Samsung Securities, which already has 1.14 million ISA accounts, introduces services that differentiate itself from other financial companies through this advertisement and offers alternatives to customers who are concerned about saving taxes.
The Samsung Securities ISA commercial contains three differentiated benefits of Samsung Securities ISA. 'First, 'Save Tax Calculator' service directly compares the amount of tax savings when a financial instrument is invested in a general account and an ISA account. It includes the fact that anyone can easily feel the amount of tax savings.
Second, the 'High PICK' service is a service that recommends items that ISA should invest in. It is a service designed for novice investors who are often unsure of which stocks to invest in prior to investment, and it informs not only the market outlook but also the top 1,000 net buyers of Samsung Securities' ISA customers based on previous month's investment performance in order of ranking. In addition, it also provides investment tips (TIPs) that are good to watch together.
Third, 'ISA Counseling Center' is a dedicated wired counseling service that allows direct consultation on ISA-only PB and ISA accounts, providing easy, fast, and professional counseling. We have established a dedicated counseling center to eliminate the hassle of visiting ISA counseling menus from existing representative ARSs and process customers' requests as soon as possible.
This differentiated service of Samsung Securities began with the voices of customers. The advantages and disadvantages that Samsung Securities' customers felt while using their ISA accounts were confirmed through a survey. Samsung Securities did not just collect customer opinions, but proceeded with a strategy to increase customer satisfaction and meet the needs of potential customers by dissolving customer opinions into actual services.
The cast members who appeared in the advertisement are customers selected through Samsung Securities' SNS (Instagram, YouTube) and are trading with Samsung Securities. Rumor has it that the person in charge was also surprised by the hot interest and high participation rate of customers from the document recruitment stage. The final seven customers were selected after rigorous document screening procedures and camera tests by experts such as leading advertising planners and CF directors in Korea. The final seven customers, who are of various ages and occupations, were pleased to be able to widely share the convenient functions of Samsung Securities, which they use directly as Samsung Securities' representative customers.
|
jsryou@sportschosun.com
