Hangover Relief Market...Diversified Jelly, Film, and Complex Formulations
Dec 23, 2024
The number of meetings and drinks that have been delayed is increasing for Christmas and the year-end holidays. The demand for hangover relief, which appears like 'Gamcho' at drinking parties, is also on the rise.
According to GS25's analysis of the monthly sales index for hangover relief over the past three years, December was the highest at 116.7 on average, followed by November (110.9), October (109.1), and May (108.3). November and December are a period of increasing year-end gatherings and dinners, and the demand for hangover relief is particularly high.
According to NIQ (Nilson IQ) Korea, sales of hangover relief drugs last year increased by about 10% year-on-year to about 350 billion won. The growth rate is noticeable compared to the growth rate of total daily consumer goods (FMCG) and food market sales of only 0.1% and 0.3%, respectively. In particular, stick-type products have quadrupled their share of the overall hangover cure market from 5.1% in the second half of 2021 (July-December) to 21.1% in the second half of 2023.
In the GS25 announcement last month, the sales growth rate of beverage-type hangover drugs was 28.1% and 14.6% compared to the same period last year in 2022 and 2023, and sales of non-drink-type hangover drugs showed a greater growth rate of 54.0% and 25.2%. In terms of sales composition, non-drink hangover relief increased significantly from 29.8% in 2021 to 34.4% in 2023.
Recently, complex products and double formulation products that consider both hangover relief and energy recovery have been released, creating a new trend in the hangover cure market.
On the 23rd, Chong Kun-dang selected actor Koo Dong-hwan as an advertisement model for hangover relief 'Kkae-noni' and released a television commercial teaser. Released in September, the hangover cure 'Kkae-nony Thank You Shot' is a double formulation product consisting of a fast-absorbing liquid and a tablet containing vitamins and milk thistle extract, and can be eaten deliciously and easily anytime, anywhere without water.
Dong-A Pharmaceutical's 'Morning Care Press On' is also a double-formulated hangover cure that allows you to drink pills and drinks immediately by pressing the top of the product, and is made of a patented double airtight structure container to prevent mixing of pills and liquids. It consists of a small round that is easy to swallow and 100 ml of liquid containing rice snow soybean fermented extract (RSE-α). There are two flavors: sweet pear-flavored press-on H and refreshing press-on G.
Dongkuk Pharmaceutical's hangover cure 'EasySmart' ranked No. 1 in Olive Young's hangover cure a week after entering Olive Young online in September. The oral dissolution film formulation hangover relief agent 'Easy Smart Gumi Chu' is a product that helps relieve hangovers by simply consuming one to three Gumi before and after drinking.
HKINOEN's hangover cure 'Condition Stick' was recently selected as Nielsen IQ's 2024 innovation product in recognition of its innovation in formulation and marketing strategies targeting the younger generation in the hangover cure market. In particular, Condition Stick Green Apple Taste achieved a high growth rate, with sales increasing about 99% compared to sales for one year from April 2023 to March 2022.
Samyang Corporation also introduced a refreshing wheel stick that has an advantage of refreshing taste and convenience in consumption for the MZ generation. Currently, four flavors of Shinchakhwan Stick have been released: mango, apple, peach, and shine muscat. Last year, it entered the hangover relief beverage market by launching a beverage-type refresher booster, and in January this year, it introduced an additional zero-calorie hangover relief beverage refresher booster without any burden of calories.
An industry source said, "MZ generation tends to find something that can be easily and deliciously consumed as well as a hangover cure." The industry is also quickly introducing products tailored to their tastes, including various formulations such as jelly, film, and double formulations," he said.
According to GS25's analysis of the monthly sales index for hangover relief over the past three years, December was the highest at 116.7 on average, followed by November (110.9), October (109.1), and May (108.3). November and December are a period of increasing year-end gatherings and dinners, and the demand for hangover relief is particularly high.
According to NIQ (Nilson IQ) Korea, sales of hangover relief drugs last year increased by about 10% year-on-year to about 350 billion won. The growth rate is noticeable compared to the growth rate of total daily consumer goods (FMCG) and food market sales of only 0.1% and 0.3%, respectively. In particular, stick-type products have quadrupled their share of the overall hangover cure market from 5.1% in the second half of 2021 (July-December) to 21.1% in the second half of 2023.
In the GS25 announcement last month, the sales growth rate of beverage-type hangover drugs was 28.1% and 14.6% compared to the same period last year in 2022 and 2023, and sales of non-drink-type hangover drugs showed a greater growth rate of 54.0% and 25.2%. In terms of sales composition, non-drink hangover relief increased significantly from 29.8% in 2021 to 34.4% in 2023.
Recently, complex products and double formulation products that consider both hangover relief and energy recovery have been released, creating a new trend in the hangover cure market.
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An industry source said, "MZ generation tends to find something that can be easily and deliciously consumed as well as a hangover cure." The industry is also quickly introducing products tailored to their tastes, including various formulations such as jelly, film, and double formulations," he said.
compact@sportschosun.com
