Oxford University's Word of the Year 'Brain rot' What does that mean
Dec 03, 2024
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'Brain rot' refers to the regression of a person's mental or intellectual state as a result of overconsumption of trivial things that are not worth challenging, especially online content.
Oxford University Press explained the background of the selection, saying "The frequency of use of the word increased 230% this year compared to last year.".
In fact, the word `brain rot" was first mentioned in an essay published in 1854 by American ecologist Henry David Soror.
"Brain rot is a perceived risk of virtual life, a word that tells us how we are using our free time," said Casper Graswall, president of Oxford Language.
Six words were nominated for the Oxford University Press 'Word of the Year '.
In addition to 'brain rot', 'demure', which translates to gentle, neatness, 'dynamic pricing' that adjusts the price of a product or service in real time, 'Lore', a collection of facts and background information related to someone or something, 'romantasy', a genre that combines love novels and fantasy novels, and low-quality content 'slop' created online using artificial intelligence.
Meanwhile, Oxford's word of the year was 'rizz', which was selected last year.
Derived from charisma, it was a popular word among young people, meaning `charming charm.'
In 2022, 'Goblin mode' which means'a brazen attitude of rejecting social norms' was selected, and in 2021, during the time of the COVID-19 pandemic, 'vax' which means vaccination was selected.
bellho@sportschosun.com
