Paris Baguette, NCT Wish Happy Holiday Campaign
Dec 24, 2024
Paris Baguette is launching a holiday campaign with K-pop artists 'NCT WISH' for Christmas and the end of the year.
The theme of the advertising campaign is "Wish you a Happy Holiday"', which consists of the story of several people's wishes flying into Paris Baguette and NCT Wish members gathering wishes to prepare a magical holiday party.
The video creates a special atmosphere by combining NCT Wish's bright and refreshing image with Paris Baguette's colorful holiday season cake. In addition, you can feel a more cheerful and exciting year-end atmosphere by using a carol sung by NCT Wish as a CM song.
Paris Baguette expects 'NCT Wish' to be a model that can satisfy not only Generation Z but also Generation X, which is a brand marketing target, by paying attention to parallel consumption trends. 'Parallel Consumption' refers to a phenomenon in which the trend of Generation X is a hip trend even for Generation Z due to the recent retro craze, and the trend contact between parents and children is created, such as generation X easily accepting children's fandom culture and digital-friendly characteristics.
Paris Baguette used an object symbolizing Christmas to present cakes such as 'Wish Cake', 'Wish Tree Cake', and 'Santa Fairy Cake' that would heighten the year-end party atmosphere.
Cakes such as 'Holiday Gingerman','Holiday Gingerman', which expresses a cute holiday story with lovely ornaments, are also offered. Desserts such as Sweet 'Panettone','Forenois Chocolate Cherry Pound','Merry Berry Rollcake' are also available to add to the holiday atmosphere.
The theme of the advertising campaign is "Wish you a Happy Holiday"', which consists of the story of several people's wishes flying into Paris Baguette and NCT Wish members gathering wishes to prepare a magical holiday party.
The video creates a special atmosphere by combining NCT Wish's bright and refreshing image with Paris Baguette's colorful holiday season cake. In addition, you can feel a more cheerful and exciting year-end atmosphere by using a carol sung by NCT Wish as a CM song.
Paris Baguette expects 'NCT Wish' to be a model that can satisfy not only Generation Z but also Generation X, which is a brand marketing target, by paying attention to parallel consumption trends. 'Parallel Consumption' refers to a phenomenon in which the trend of Generation X is a hip trend even for Generation Z due to the recent retro craze, and the trend contact between parents and children is created, such as generation X easily accepting children's fandom culture and digital-friendly characteristics.
Paris Baguette used an object symbolizing Christmas to present cakes such as 'Wish Cake', 'Wish Tree Cake', and 'Santa Fairy Cake' that would heighten the year-end party atmosphere.
Cakes such as 'Holiday Gingerman','Holiday Gingerman', which expresses a cute holiday story with lovely ornaments, are also offered. Desserts such as Sweet 'Panettone','Forenois Chocolate Cherry Pound','Merry Berry Rollcake' are also available to add to the holiday atmosphere.
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jsryou@sportschosun.com
