What's the secret to the 50th anniversary of Gel Force's rise in camouflage among the people?
Dec 24, 2024
Boryung's flagship product 'gelforce', launched in 1975, is on the verge of its 50th anniversary.
In the meantime, Gelforce has grown into a large-scale item with annual sales of more than 16 billion won and has established itself as a `national gastrointestinal medicine' that has soothed Koreans' heartburn for half a century. The main reason why Gelforce is maintaining its position as a leading brand is its strong effect and continuous product improvement through R&D.
Gelforce is a combination of 'Gel', which means colloidal gel, and Force, which means strong antacid effect. Gelphos neutralizes stomach acid by interacting with a gel that combines 'aluminum phosphate gel' with natural products 'Pectin' and 'Agar-Agra' to prevent gastric wall irritation and protect wound areas as well as ulceration.
Boryeong raised the antacid effect of this gelphos to the next level and developed the 'Gelphosel', which added 'DL-carnitine hydrochloride' in 2018 by adding the 'GelphosM' in 2000.
Gelfos' trendy advertisements opened a new horizon in drug advertising in the early 1990s with a copy of 'Peace in the stomach', 'Gelfos in the pocket', and the 1980s investigation team leader series'Gelfos in the 1980s.
The 1970s, when Gelforce was launched, were the era of heavy labor. Gastrointestinal diseases naturally increased due to overwork and drinking, and Gelfos was sold like hot cakes with word of mouth saying, `If you eat before drinking, you will protect your stomach by covering your stomach wall.' In the recent recession, the spicy flavor market has been steadily expanding.
Along with this, the developed SNS environment has contributed to making 'Spicy Food Challenge' a trend by eating spicy food and uploading it to SNS. Gelforce is also an eye-catching product in YouTubers and SNS videos. Spicy and salty food is prone to heartburn. Gelfos not only relieves heartburn by neutralizing gastric acid, but also can help relieve discomfort caused by irritating food by coating the stomach wall with gel components.
In the meantime, Gelforce has grown into a large-scale item with annual sales of more than 16 billion won and has established itself as a `national gastrointestinal medicine' that has soothed Koreans' heartburn for half a century. The main reason why Gelforce is maintaining its position as a leading brand is its strong effect and continuous product improvement through R&D.
Gelforce is a combination of 'Gel', which means colloidal gel, and Force, which means strong antacid effect. Gelphos neutralizes stomach acid by interacting with a gel that combines 'aluminum phosphate gel' with natural products 'Pectin' and 'Agar-Agra' to prevent gastric wall irritation and protect wound areas as well as ulceration.
Boryeong raised the antacid effect of this gelphos to the next level and developed the 'Gelphosel', which added 'DL-carnitine hydrochloride' in 2018 by adding the 'GelphosM' in 2000.
Gelfos' trendy advertisements opened a new horizon in drug advertising in the early 1990s with a copy of 'Peace in the stomach', 'Gelfos in the pocket', and the 1980s investigation team leader series'Gelfos in the 1980s.
The 1970s, when Gelforce was launched, were the era of heavy labor. Gastrointestinal diseases naturally increased due to overwork and drinking, and Gelfos was sold like hot cakes with word of mouth saying, `If you eat before drinking, you will protect your stomach by covering your stomach wall.' In the recent recession, the spicy flavor market has been steadily expanding.
Along with this, the developed SNS environment has contributed to making 'Spicy Food Challenge' a trend by eating spicy food and uploading it to SNS. Gelforce is also an eye-catching product in YouTubers and SNS videos. Spicy and salty food is prone to heartburn. Gelfos not only relieves heartburn by neutralizing gastric acid, but also can help relieve discomfort caused by irritating food by coating the stomach wall with gel components.
|
jsryou@sportschosun.com
