Will the MZ Generation's Fitness Racing High-Rox continue its running craze
Jan 09, 2025
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In particular, HYROX, an indoor exercise for winter, is receiving hot attention from the fitness community.
High Rocks is a fitness racing that combines running and functional exercise, and it is called a 'fight against oneself' because it has to perform events such as △Skierg △Sled Push △Sled Pull △Buffy Jump △Lowing △ Farmers Carry △ Sandbag Lunge △ Wall Ball once in a while. Since it aims to complete the race according to the individual's ability and speed, it is in the spotlight as a new life sport because anyone who loves fitness can participate because there is no limit to the game time.
Since the first competition was held in Hamburg, Germany in 2017, it has grown into a global competition in which more than 175,000 participants compete in a total of 63 competitions in the 2024 season. Currently, the competition is divided into three categories: individual competitions, doubles (2 people), and relay (4 people) and professional competitions involving skilled professional athletes.
Two competitions were held in Korea last year. A total of more than 5,000 participants attended the competition in Incheon in February and October. In the second competition, Hong Beom-seok, a creator from 『Physical: 100" who is working as a Korean Ambassador for High Rocks, and Jang Eun-sil, a member of the national women's wrestling team, participated. In particular, the 66-year-old oldest participant Jeon Yong-soo succeeded in completing the race, drawing attention.
Puma, a global sports brand, signed a global partnership with Hyrocks in June last year and will serve as an official sponsor of all competitions around the world over the next three years. Puma has officially sponsored the domestic competition twice before, and plans to take the lead in the success of the competition with Hong Bum-seok, who is also Puma's performance ambassador. Using Puma's fitness technology, it plans to develop clothes for the competition, and later release high-rock versions of Puma's flagship franchise running shoes such as 'Velocity' and 'Deviate'.
"Fitness is the driving force of my life and an activity that gives me a great sense of accomplishment," Hong said. In particular, with the help of Puma's outstanding functional equipment, we were able to record more than expected at the Incheon and Hong Kong competitions"I hope that more people will experience the reward they can feel when they reach the finish line at the end of a difficult process through the High Rocks. "
This article was translated by Naver AI translator.
