Ferrari opens new museum with supercar theme..Modena, Italy
Feb 27, 2025
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Through this exhibition, Ferrari fans and automobile enthusiasts will experience Ferrari's own archives, which are not normally accessible. The unveiling of the Ferrari Archive, a treasure trove that has been carefully preserved and continuously expanded since Ferrari's founding in 1947, provides an opportunity for everyone to appreciate its vast history, including the creation of cars.
In this exhibition, part of this archival content is released to the public through digitalization. The core of this exhibition is the "supercar," an important milestone in Ferrari's history, and models that embody the highest level of technology and perfection beyond the automobile industry were displayed.
At the center of the exhibition are five interactive digital zones for each supercar. Visitors can see the details of how the vehicles were born in each space. In addition, about 2,000 materials, including selected photos, videos, drawings, documents, and publications, from the Ferrari archive are digitized and can be explored in new ways.
In particular, this exhibition is the first Ferrari museum to combine experiential elements that can be enjoyed directly by all ages with storytelling so that you can experience the legacy of the brand in a more unique and interesting way. Through the dynamic journey across time from the 1980s to the present day, visitors can have a more immersive experience.
The supercars on display are as follows, and are displayed along with the prototype model and EVO version used in the development process so that visitors can understand more in-depth.
Ferrari GTO (1984): the first limited edition road car to apply Ferrari's racing skills and experience intact.
Ferrari F40 (1987): a legendary model, a verlinetta (high performance two-door coupe type sports car) with racing DNA. Vehicles designed by Pininfarina and made from a wide range of composite materials
Ferrari F50 (1995): a model in which a single sitter racing car and a road car are combined at the highest level. Features a design that maximizes aerodynamics.
Ferrari Enzo (2002): a model that honors the founder of Ferrari, a crystal of cutting-edge technology born in the year when Scuderia Ferrari had an overwhelming advantage in Formula 1.
LaFerrari (2013): the closest model to a racing car of all time, the first Ferrari with a hybrid HY-KERS powertrain. An innovative vehicle designed by the Ferrari styling center.
The highlight of the exhibition is the new supercar, the F80, which was unveiled in October 2024. In this exhibition, it will be introduced through a dynamic storytelling method that is completely different from the previous one. In addition, key parts showing the development process of the F80 being completed will be unveiled, from the first test vehicle for development to the pre-series (pre-production) prototype and the final design model.
Currently, the Ferrari Museum continues to grow with constant interest from Ferrari fans and car lovers. As a result, during 2024, the Ferrari Museums in Modena and Maranello set a new record, welcoming more than 850,000 visitors.The Supercars exhibition will be open until February 16, 2026 at the Encho Ferrari Museum in Modena.
This article was translated by Naver AI translator.
