Integration Breakdown Nissan Resurrects With 3rd Generation ONTAPWER..15% better fuel efficiency
Feb 19, 2025
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Nissan Motor Company presented its future new car plans at the fourth quarter of 2024 financial settlement presentation held in the middle of this month. The main goal is to introduce new cars equipped with plug-in hybrids (PHEVs) from 2025 and release new light vehicles and large minivans one after another.
It will also strengthen its new energy vehicle (NEV) EV lineup by introducing next-generation Nissan 'Leaf' and new compact EVs into the Chinese market.The most eye-catching is the development of a third-generation hybrid e-POWER. Compared to the first e-POWER, fuel efficiency is improved by 20%, cost is reduced by 20%, and performance is greatly improved.
In particular, high-speed driving fuel efficiency improves by 15% compared to the second-generation e-POWER. It aims for top-class fuel efficiency in Europe. Nissan is also focusing on vehicle intelligence. By 2026, Nissan plans to introduce its own intelligent driver's seat and new driving support technology to new cars.
Nissan Sakura, the No. 1 light electric vehicle in sales
In addition, the company aims to commercialize driverless mobility services in Japan by introducing automatic driving technology of door-to-door over the next few years.With this strategy of new car input and market expansion, Nissan plans to increase sales through line-up renovations and entry into new segments from 2025 to 2026.
Nissan's new car plan is analyzed to actively cope with the automobile industry's electrification and autonomous driving trends. In particular, PHEV and EV reinforcement is in response to each country's environmental regulations.The problem is that billions of dollars of investment is required for the development of these new technologies or the input of new cars. The key is whether Nissan can lead to improved profitability through such large investments.
Honda and Nissan, meanwhile, drew attention from the global automobile industry when they declared in December last year that they would discuss integration, but it went up in smoke in just two months.
The two companies were evaluated as relatively late in responding to the emergence of technologies such as electric vehicles and software in the automobile industry. As a result, China and Southeast Asia, which have been almost like gardens, have also experienced difficulties, and have begun integration in a surprise move.The domestic automobile industry also noted that if the two companies merge, they will rise to the third place in the world beyond Hyundai Motor Group.
However, the negotiations were catastrophic when Honda proposed a plan to make Nissan a subsidiary. Initially, the two companies established a holding company and pushed for a one-on-one integration under which Honda and Nissan entered the holding company subsidiary on equal terms.Experts predicted that Nissan, whose performance has deteriorated due to a sharp drop in sales, will not be able to integrate equally with Honda.
This prospect has become a reality. Nissan rejected Honda's proposed subsidiary proposal earlier this month, effectively ending the consolidation discussion. From Nissan's point of view, it was widely analyzed that it would not have been acceptable to become a Honda subsidiary even though it had a longer car history than Honda and was so proud that it was called "Nissan of technology."
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
