KGM Rexton Sports Wins Best Pickup In Australia
Feb 28, 2025
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Rexton Sports (export name Mousseau) was recently selected as the best pickup (COTY 2025, Car of the Year 2025) for the second consecutive year from Drive, a leading Australian online car media.
Every year,
Drive selects candidates by a total of 12 categories and price points (divided into two to three price points per segment) and determines the final winner through detailed evaluation and test drive.
"Rexton Sports has superior product value compared to its competitors through continuous marketability improvements over the years," said Drive, explaining the reason for the selection, "particularly with a strong powertrain, stable driving performance, comfortable, quiet indoor, and advanced safety and convenience specifications."
The Australian automobile market is a market where many consumers enjoy various outdoor activities using caravans, and sales of SUVs and pickup models are increasing significantly, which is an opportunity for KGM to grow significantly.
KGM has been recording continuous sales growth since it launched its first direct overseas sales corporation in Australia in 2018, and is aiming to export 7,000 units this year.
In particular, KGM recorded its highest performance in 10 years since 2014 (72,011 units) last year, up 18.2% from 2023 (52,754 units), and is strengthening its overseas market by launching Actin in the Turkiye market in January as the first global event this year.
Meanwhile, in January, it sold a total of 11,870 Turkish books in 2024, more than five times larger than in 2023 (2,217), and was honored as the Fastest Growing Light Commercial Vehicle Brand and Car Brand.
"Rexton Sports is recognized for its marketability as well as product power in domestic and overseas markets, with it being selected as the best pickup in the Australian market," a KGM official said. "We will increase sales volume this year by successfully launching new models such as Musso EV and Torres Hybrid, as well as aggressively targeting export markets by pioneering new markets."
This article was translated by Naver AI translator.
