Krafton Opens Era Of KRW 1 Trillion In Operating Profit Since Its Foundation
Feb 11, 2025
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Krafton announced its full-year and fourth-quarter 2024 business performance at a corporate briefing (IR) on the 11th.
Annual sales reached 2.7098 trillion won and operating profit reached 1.1825 trillion won in 2024, the report showed. It grew 41.8% and 54.0% year-on-year, respectively, reaching new all-time highs. In particular, based on the steady growth and sustainability of 'Battlegrounds'IP, sales averaged 20% annual growth over five years.
Krafton said PC and console versions of 'Battlegrounds' maintained a robust traffic uptick, reaching 890,000 concurrent users in 2024 following the transition to free services. It also said that combined sales in the PC and console sectors have grown significantly to around KRW 1 trillion annually thanks to the effect of IP collaboration with various brands. Mobile is steadily increasing in popularity across the world, including emerging markets, and in particular, 'Battleground Mobile India' also broke its largest sales, increasing the overall mobile division's sales by 35.7% year-on-year.
Krafton said this year it will make aggressive production investments for the expansion of the 'Battlegrounds' IP franchise and the 'Secure of Big Franchise IP' following the 'Scale-up the Creative' strategy as a business direction.
Through this, it revealed its mid- to long-term goal of achieving 7 trillion won in company sales and double corporate value in the next five years through cascading growth. It emphasized that it will enhance user experience by strengthening contents such as collaboration, map, and mode by using 'Battleground' IP as a key growth engine, and strengthen its position in the global market and various platforms by developing new games based on IP.
Key strategic lineups include 'inZOI', 'Dark & Darker Mobile', 'Subnotica 2' and 'Dingcom Together'. In addition, it also announced plans for future innovation in the global game industry, focusing on AI technology. Krafton said it will continue to work closely with Nvidia and OpenAI to introduce new gameability to the global gaming market by upgrading AI technologies such as CPC (playable characters together).
In addition, India, a major strategic country, plans to expand its user base by strengthening large new content and regional targets based on the strong position of Battleground Mobile India, and seek long-term growth by expanding new publishing suitable for the region and discovering various new business opportunities.
Kim Chang-han, CEO of Krafton, said "'Battlegrounds'We plan to continue to grow our IP while also accelerating the discovery of new franchise IPs to further strengthen our competitiveness in the global game market."We will grow into a company that creates future game experiences with AI technology and expands the global entertainment ecosystem beyond just developing games."
This article was translated by Naver AI translator.
