Lotte Chilsung Beverage Crush NEW 1.6 L Transparent PET Renewal
Feb 27, 2025
Lotte Chilsung Beverage will renew its 4th generation beer Crush 1.6L transparent PET and launch a new advertising campaign through a digital platform.
The renewal added a crystal cutting look and half-label design of the Crush beer bottle, which drew attention for its sophisticated design, to further enhance the youthful sense and visual freshness. In particular, the introduction of low-weight labels has increased the convenience of separate collection and recycling.
Lotte Chilsung Beverage's Crush Transparent Pet Bottle is a product that fulfills the Ministry of Environment's voluntary agreement to improve the material and structure of PET bottles, and uses a package that is easier to separate and discharge compared to colored PET bottles.
In addition, the new Half label method, which was introduced from the existing Full label, was given a 'Recycling Best' rating, which is one step higher than the 'Recycling Excellent' rating before renewal by the Ministry of Environment using an eco-friendly contraction label that floats in water during the recycling process.
Lotte Chilsung Beverage will launch an advertising campaign under the concept of REBORN FOR RECYCLE through various digital platforms such as YouTube in line with the renewal of the Crush 1.6L PET. The campaign does not follow the general narrative of existing beer advertisements, but carries the message 'Reborn for All Things You Want to Keep, Transparent' with the transparent charm of the fourth-generation beer-like crush.
Meanwhile, Lotte Chilsung Beverage won the Prime Minister's Award last year for its high evaluation of technology, sustainability, marketability, and expressiveness with its transparent plastic bottle beer package at the 18th Korea Packaging Competition.
The renewal added a crystal cutting look and half-label design of the Crush beer bottle, which drew attention for its sophisticated design, to further enhance the youthful sense and visual freshness. In particular, the introduction of low-weight labels has increased the convenience of separate collection and recycling.
Lotte Chilsung Beverage's Crush Transparent Pet Bottle is a product that fulfills the Ministry of Environment's voluntary agreement to improve the material and structure of PET bottles, and uses a package that is easier to separate and discharge compared to colored PET bottles.
In addition, the new Half label method, which was introduced from the existing Full label, was given a 'Recycling Best' rating, which is one step higher than the 'Recycling Excellent' rating before renewal by the Ministry of Environment using an eco-friendly contraction label that floats in water during the recycling process.
Lotte Chilsung Beverage will launch an advertising campaign under the concept of REBORN FOR RECYCLE through various digital platforms such as YouTube in line with the renewal of the Crush 1.6L PET. The campaign does not follow the general narrative of existing beer advertisements, but carries the message 'Reborn for All Things You Want to Keep, Transparent' with the transparent charm of the fourth-generation beer-like crush.
Meanwhile, Lotte Chilsung Beverage won the Prime Minister's Award last year for its high evaluation of technology, sustainability, marketability, and expressiveness with its transparent plastic bottle beer package at the 18th Korea Packaging Competition.
|
This article was translated by Naver AI translator.
