Michelin Launches Two Motorcycle Tires Responding to Rider Needs
Feb 17, 2025
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Based on an in-depth understanding of consumers, the two new products will be introduced to reflect the changing needs and utilization methods of riders who enjoy leisure and leisure beyond simple means of transportation, and to strengthen Michelin's leadership in the motorcycle field. This is in line with Michelin's sustainable growth strategy, which is expected to contribute to solidifying growth in existing markets while securing opportunities in new markets.
Edouard De Peufeilhoux, General Director of Two-Wheeled Tire Division, Michelin, said, "Today, as motorcycles are playing a pivotal role in mobility, they also hold an important position in the sustainable growth strategy pursued by the Michelin Group.""Michelin continues to explore new growth opportunities based on the core values of 'safety and innovation' that have been recognized by both riders and manufacturers, and based on a deep understanding of the needs of its users, Michelin's approach will provide better value for its customers."
He continued that in the "commuting" category, Michelin is offering innovative products developed through digitized experiments and analysis, using Michelin's independently designed materials and verifying their performance through state-of-the-art testing. In addition, in the "leisure" segment, where the influx of female riders is increasing, we are developing tire product lines to support outdoor lifestyle trends and the needs of consumers seeking new experiences.
The new 'Michelin Power Shift' is a tire developed based on a new philosophy that combines daily driving and sports performance, providing better performance and utilization than traditional scooter tires. The excellent grip and handling performance with state-of-the-art technology allows riders to experience the joy of dynamic driving while maintaining confidence and safety. In addition, new rubber compounds and Michelin Water Evergrip technology are adopted to provide excellent grip on wet roads and can be used for a long time, increasing the tire replacement cycle.
MICHELIN Road GT: Sports Touring GT Tire Emerges as Partner of Long-distance Travel
Designed specifically by Michelin for the Honda Gold Wing, the Michelin Road WGT combines long mileage and safety on both dry and wet roads to ensure excellent utilization. It provides a longer mileage by applying a silica compound with a reinforced structure, customized tread pattern, and excellent wear resistance, and exhibits excellent grip strength even on wet roads.
The Michelin Road WGT applied Michelin's proven advanced technology in touring and sports touring. Michelin's independently developed and patented Saif is applied to the front-wheel tire tread to provide excellent drainage performance, and silica is applied to both front and rear tires to secure excellent grip on wet roads. In addition, a new triple radial carcass technology is employed to provide stable handling and smooth cornering performance.
To commemorate the launch of two new motorcycle tires, Michelin Korea will hold a 'customer appreciation event for purchasing new models' from the 17th to March 31st (Mon). During this period, customers who purchased major Michelin motor cycle tire products such as Michelin Power 6, Michelin GP2, Michelin Road 6, and Michelin Road 6 GT, including two new products, can receive gas gift certificates worth 50,000 won.
Two new Michelin motorcycle tires can be purchased at Michelin Bike Tire Handling Shop, and product information can be found on the official Michelin Korea website.
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
