Mickey Mouse in Hanbok and Pigmy in Love...Pharmaceutical Industry Targets Kidults, Character Collaboration Eyes
Feb 25, 2025
The pharmaceutical industry is drawing attention by collaborating with various characters. It is part of an effort to be more friendly to the younger generation by reflecting the kidult trend.
Kwangdong Pharmaceutical will present a limited edition 'Vita500 Disney K-Heritage Edition' with a collaborative design between Walt Disney Company Korea and the National Heritage Administration in a limited quantity of 400,000 bottles. This edition features Disney's representative characters 'Mickey Mouse' and 'Mini Mouse' dressed up in hanbok in the Vita 500 original package. Korea's traditional beauty and lovely Disney characters are combined to provide special enjoyment, adding to the value of collection.
Meanwhile, Kwangdong Pharmaceutical's Vita 500 continues to make various attempts to provide consumers with a special experience by introducing a variety of character collaborations, such as 'Vita500 Honeyroyeol' using Disney's Winnie the Pooh character and 'Vita500 Collagen Fine Loopy' in collaboration with the MZ generation's popular character Jean Man Loopy.
Daewoong Pharmaceutical recently collaborated with the popular artist 'MeMe' to launch a collaboration product 'Dr. BearEX Apple Inc.'s Idabiniger Gumi Zero ('Dr. Bear Asabi').
The collaboration, which meets Daewoong Pharmaceutical's healthcare brand "Doctor Bear" and Mimi's representative character "Pigmy," an icon of positivity, harmonizes with the healthy lifestyle pursued by Dr. Bear, and emphasizes physical and mental well-being to consumers at the same time. The collaboration product package contains a pygmy wearing heart goggles, expressing the brand's sensibility in a cute and trendy way.
Dr. Bear Asabi is a product made in a European-style form that is easy to eat with apple juice, a naturally fermented vinegar called 『Apple Cider Vinegar』. Apple cider vingers are known to help ease postprandial blood sugar rise by slowly maintaining the rate of digestion and absorption of carbohydrates during fermentation.
Daewoong Pharmaceutical Co., Ltd.'s Art Cube 2R2, where Mimi's exhibition will be held to commemorate the launch of this product, will spread the habit of loving me to the worldUnder the theme of 'Love Yourself Inner Beauty Creator Day' was also held.
An industry source said "Character marketing targeting kidults is also underway in the pharmaceutical industry in line with the trend of "Helsey Pleasure" seeking health while not losing pleasure."This marketing focused on the special experiences of the younger generation is gaining popularity."," he said.
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Meanwhile, Kwangdong Pharmaceutical's Vita 500 continues to make various attempts to provide consumers with a special experience by introducing a variety of character collaborations, such as 'Vita500 Honeyroyeol' using Disney's Winnie the Pooh character and 'Vita500 Collagen Fine Loopy' in collaboration with the MZ generation's popular character Jean Man Loopy.
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The collaboration, which meets Daewoong Pharmaceutical's healthcare brand "Doctor Bear" and Mimi's representative character "Pigmy," an icon of positivity, harmonizes with the healthy lifestyle pursued by Dr. Bear, and emphasizes physical and mental well-being to consumers at the same time. The collaboration product package contains a pygmy wearing heart goggles, expressing the brand's sensibility in a cute and trendy way.
Dr. Bear Asabi is a product made in a European-style form that is easy to eat with apple juice, a naturally fermented vinegar called 『Apple Cider Vinegar』. Apple cider vingers are known to help ease postprandial blood sugar rise by slowly maintaining the rate of digestion and absorption of carbohydrates during fermentation.
Daewoong Pharmaceutical Co., Ltd.'s Art Cube 2R2, where Mimi's exhibition will be held to commemorate the launch of this product, will spread the habit of loving me to the worldUnder the theme of 'Love Yourself Inner Beauty Creator Day' was also held.
An industry source said "Character marketing targeting kidults is also underway in the pharmaceutical industry in line with the trend of "Helsey Pleasure" seeking health while not losing pleasure."This marketing focused on the special experiences of the younger generation is gaining popularity."," he said.
This article was translated by Naver AI translator.
