Volkswagen to Launch 9 New Vehicles by 2027, Including EVs in KRW 30 Million
Feb 14, 2025
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Tomas Schfer, CEO of the Volkswagen brand, said at a business meeting held at Volkswagen headquarters in Wolfsburg on the 5th, "We plan to pursue the largest future strategy in Volkswagen history, and we are taking steps to achieve a common goal with all our efforts," and explained, "To this end, it is Volkswagen's commitment to introduce e-mobility that is attractive to all customers." "Wolfsburg serves as a hub for Volkswagen's innovation and production, and will set new standards for automotive production," it added.
At the meeting, the future entry-level electric vehicle design was unveiled for the first time for Wolfsburg plant executives and employees. The concept car of the new entry-class model will be unveiled in early March, and the mass production model will be unveiled in 2027. The new model, which will be set at a base price of about 20,000 euros (about 29.9 million won), will be produced in Europe and is expected to be a model with excellent quality, reasonable price and efficiency like Volkswagen.
The new entry-level Volkswagen is one of the core foundations of the brand's future strategy and is based on the MEB platform. It will form Volkswagen's new lineup of small electric vehicles, along with a mass production version of the ID.2all, which will be launched in 2026, with a base price of less than 25,000 euros (W36 million). Volkswagen already has a strong presence in the pure electric vehicle market. Since the launch of the ID. Family in 2019, more than 1.35 million ID. models have been sold globally, with a total of 383,100 Volkswagen EVs sold last year alone.
A vision for Wolfsburg, the heart of the Volkswagen brand, was also announced. CEO Thomas Schaefer explained that the Wolfsburg plant will produce next-generation pure electric golf and electric T-Roc based on the new platform, the Scalable Systems Platform (SSP), in Wolfsburg.
The SSP, Volkswagen's new scalable system platform, has evolved into the next generation in several aspects, including pure electric powertrain, full digitalization, and advanced scalability, based on a unified system architecture.
Wolfsburg, the heart of the Volkswagen Group, will serve as a development and production base for Volkswagen cars centered on SSP, said Daniela Cavallo, chairman of the Volkswagen Labor-Management Council. "The labor-management council and top management will continue to work closely together to continue the tradition of Wolfsburg golf with more than 50 years of history."
VW and its executives and employees agreed in December on a future vision that combines financial and employment stability and technological leadership in sustainable mobility through the "Zukunft Volkswagen" agreement. The agreement consists of the goal of establishing the Volkswagen brand as a leading mass production manufacturer in global technology by 2030 and specific plans to achieve it.
Volkswagen proposes a three-step 'Triple A' strategy for this. First, the "Accelerate" strategy is carried out, which aims to strengthen competitiveness through cost structure optimization and model portfolio expansion, and the "Attack" strategy is linked to expand the market by launching nine new cars, including ID.2all mass-produced models and entry-class electric vehicles, by 2027. Through this, the company plans to eventually set new standards for automobiles as a technology leader and become a mass production brand leading the global mobility market, achieving "market leadership."
This article was translated by Naver AI translator.
