BMW Electric Vehicles Ranked 1st and 2nd in US J.D. Power EV Satisfaction Survey
Mar 04, 2025
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The annual U.S. Electric Vehicle Experience Ownership Study, published by J.D. Power, evaluates actual satisfaction by focusing on the first year of EV owners' experience. The survey surveyed 6,164 owners of 2024 and 2025 electric vehicle (BEV) and plug-in hybrid (PHEV) models.
The evaluation items included a total of 10 key factors, including driving performance, convenience of charging, vehicle quality and reliability, maintenance costs, safety and technical specifications. The BMW iX ranked first overall in the survey, scoring 790 out of 1,000 points, and also ranked first in the premium electric vehicle category. In addition, the BMW i4 came in second overall with 783 points, confirming that U.S. consumers have high satisfaction with BMW electric vehicles.
BMWiX is a dedicated model of BMW's electrification brand i and is a sports activity vehicle (SAV) that combines BMW's advanced electric powertrain technology, pioneering exterior design, luxurious and relaxed interior, and dynamic driving performance. BMW first unveiled the New iX in January, which improved both power efficiency and driving performance with a more advanced electric drive system and applied a new interior and exterior design.
BMWi4 is the BMW i brand's first pure electric four-door coupe that combines elegant silhouette, sporty design, and excellent space utilization. At the same time, BMW's unique "joy of driving" has been delivered to drivers and is steadily gaining popularity in the market.
The marketability of BMW electric vehicles and efforts in the domestic market proved by sales volume
BMW, which has a strong presence in the global electric vehicle market, sold a total of 368,523 electric vehicles worldwide last year, up 11.6% year-on-year. Thanks to these results, BMW Group also topped premium electric vehicle sales last year by a staggering margin. In Korea, a total of 6,353 BMW electric vehicles were sold during 2024, ranking first in the premium imported electric vehicle market.
BMW Korea is implementing a 'Power of Choice' strategy that provides a variety of models so that customers can choose electric vehicles that fit their individual lifestyles. BMW's electric vehicle lineup ranges from iX1, a small pure-electric SAV, to a mid-size SAViX3, a semi-large sedan i5, and a large flagship electric sedan i7 to meet a wide range of consumer needs.
BMW Korea is showing leadership in the market by continuously expanding its charging infrastructure to make the vehicle more convenient for all electric vehicle owners. As of December 2024, 2,125 electric vehicle chargers were installed nationwide, including the lounge-type fast charging station "BMW Charging Hub Lounge," which was first introduced last year. This year, it plans to build a total of 600 new chargers, including ESG charging stations.
Reporter Kim Hyung-joon hj.kim@carguy.kr
This article was translated by Naver AI translator.
