KGM Sells Total Of 8,456 Units, Including 2,676 Domestic Units In February
Mar 04, 2025
|
This performance was down 10.5% from the same month last year due to a decrease in domestic sales due to waiting demand for new cars despite an increase in export volume, but increased 4.8% from the previous month due to a recovery in domestic demand and exports.
Exports continued to rise amid a slight increase in sales of Torres and Torres EVX to Kazakhstan and Turkiye compared to the same month and month last year.
KGM launched the rapidly growing Turkey Yesser Actian in January as the first global event this year and held a test drive event to continue this increase in exports.
Turkiye is a market with a high preference for SUVs, and in particular, demand for electric vehicles is increasing significantly, so it is an expected market with high growth potential.
Domestic demand decreased year-on-year due to waiting demand for new cars, but increased by 16.3% month-on-month, and is aggressively responding to the market by opening the Experience Center Gangnam, which allows vehicle exhibitions and test-drive experiences, along with the successful launch of new cars such as the Musso EV and the Tores Hybrid scheduled in March.
The Musso EV is an urban electric pickup with ample loading space and a quiet ride by adding pickup styling to the traditional SUV base, which can be used conveniently not only for leisure activities but also for everyday life such as city driving.
KGM's first hybrid model, the 'Tores Hybrid', is equipped with a 'Dual Tech Hybrid System' to maximize the efficiency and strength of the electric vehicle characteristics and internal combustion engines, greatly improving actual fuel efficiency.
"Despite the increase in export volume, sales fell year-on-year due to waiting demand for new cars to be released, but on-month, sales are on the rise," a KGM official said. "This year, we will make all-out efforts to respond to the domestic market through various marketing strategies such as expanding our global market presence and strengthening customer response, along with the successful launch of new models such as Musso EV and Torres Hybrid."
This article was translated by Naver AI translator.
