All-rounder Lim Young-woong is ranked No. 1 in July's singer brand reputation..2nd place BTS → 3rd place Aespa
Jul 27, 2024
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The Korea Enterprise Reputation Research Institute analyzed 118,820,860 big data of singer brands from June 27, 2024 to July 27, 2024 to analyze consumers' brand participation, media, communication, and community. Compared to the 114,908,472 singer brand big data in June, it is up 3.40%.
The singer brand reputation index is an index that extracts singer brand big data that presents music loved by consumers, analyzes consumer behavior, classifies them into participation value, communication value, media value, and community value, and analyzes them through positive negative ratio analysis and reputation analysis algorithms.
Lim Young-woong, BTS, Espa, Psy, Ive, DAY6, NCT, (G)I-DLE, Taeyeon, Red Velvet, Rise, Seventeen, IU, Le Seraphim, Youngtak, Zico, Lee Chan-won, Baby Monster, Eyelet, Tours, Twice, QWER, Blackpink, Bibi, Lee Young-ji, Stacey, Jung Dong-won, Ben, Jang Min-ho, and EXO were analyzed in that order.
Lim Young-woong's brand, which ranked first in the singer's brand reputation, was analyzed to be 7,280,743, with the participation index of 1,671,568 media index of 2,062,674 communication index of 1,785,392 community index of 1,761,110. Compared to the brand reputation index of 8,287,506 in June, it fell 12.15%.
In second place, the BTS brand was analyzed with a brand reputation index of 5,559,232, with the participation index of 330,267 media index of 1,418,862 communication index of 1,743,513 community index of 2,066,589. Compared to the brand reputation index of 9,048,607 in June, it fell 38.56%.
In third place, the SPA brand was analyzed at 5,406,686, with the participation index 329,857 media index 1,291,885 communication index 1,967,647 community index 1,817,297. Compared to the brand reputation index of 4,435,418 in June, it rose 21.90%.
In fourth place, Psy Brand was analyzed at 3,816,174, with the participation index of 169,918 media index of 888,658 communication index of 1,428,124 community index of 1,329,474. Compared to the brand reputation index of 2,145,631 in June, it rose 77.86%.
In fifth place, the IVE brand was analyzed at 3,729,739 as the participation index 411,604 media index 1,012,937 communication index 1,236,314 community index 1,068,884. Compared to the brand reputation index of 4,560,096 in June, it fell 18.21%.
Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said "As a result of analysis of brand big data in July 2024, singer brand reputation brand Lim Young-woong ranked first." Analysis of the singer brand category showed a 3.40% increase compared to 114,908,472 singer brand big data in June. Looking at the detailed analysis, brand consumption fell 14.45%, brand issues rose 12.34%, brand communication rose 2.19%, and brand spread rose 5.44%", the reputation analysis said.
The Lim Young-woong brand, which develops good influence with the fandom, ranked No. 1, the BTS brand, which created an explosive response with a solo album, ranked No. 2, and the Supernova Espa brand, which is gaining explosive popularity, ranked No. 3. Psy's brand, which has become a summer festival icon, came in fourth, and IVE brand, which continues its lucky activities, came in fifth" he said.
The July 2024 Singer Brand Reputation Survey is conducted by Lim Young-woong, BTS, Espa, Psy, Ive, DAY6, NCT, (G)I-DLE, Taeyeon, Red Velvet, Rise, Seventeen, IU, Le Seraphim, Youngtak, Zico, Lee Chan-won, Baby Monster, Eilit, Twice, QWER, Blackpink, Bibi, Lee Young-ji, Stayc, Jung Dong-won, Ben, Jang Min-ho, EXO, Lee Seung-yoon, Kang Daniel, Vibe, Park Jae-beom, Na Hoon-ah, Big Bang, Lee Moo-jin, Jang Yoon-jeong, K.Will, La Boom, Cho Yong-pil, Lee Soo, Lim Chang-jung, Crush, Woody, Chungha, Lee Hong-ki, Tay, Hwasa, Park Hyo-shin, Bolbbalgan4, Heize, Mamamoo, Baek Yerin, Kim Pil, Gyeongseo, Isolomon, Wanna One, SG Wannabe, Jeon So-mi, Jaurim, Casey, Huhgak, Monday Kids, Paul Kim, Park Chang-geun, Naerl, Song Min-ho, Choi Yena, Loco, Epic High, Lee Byung-chan, Go Eun-sung, Big Mama, Park Hye-won, Changmo, Park Jae.
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