Word of mouth is on fire 'Handsome Guys', starting to reverse to 2nd place..I'm looking forward to the box office

Jul 01, 2024

 Word of mouth is on fire 'Handsome Guys', starting to reverse to 2nd place..I'm looking forward to the box office



The comedy film 『Handsome Guys" (directed by Nam Dong-hyeop, produced by Hive Media Corp) clearly captivated the weekend theater district with an unusual score of continuing to increase the number of viewers over the weekend, along with No. 1 in the box office and No. 1 in overall seat sales.

According to the integrated computer network of movie theater tickets, 'Handsome Guys' topped the box office of Korean movies with 145,040 daily audiences on June 30, the fifth day of its release.

While prominent competitors who visited the summer theater saw a slight drop in the number of Sunday audiences compared to Saturday, 'Handsome Guys' rather increased the number of audiences, proving the overwhelming satisfaction of actual visitors and the power of word of mouth.



Until the 30th, the total number of cumulative audiences was 458,887. In addition, the seat sales rate continued to rise steadily, with 9.8% on June 27, 12.5% on the 28th, 30.2% on the 29th, and 35.1% on the 30th, signaling a green light for the second week of its release.

Audiences who have been properly shot by the movie's unrivaled comedy draw attention by showing enthusiastic reactions and appreciation through SNS. Online, there is even an atmosphere in which real-time viewers of 'Handsome Guys' voluntarily encourage viewing of the movie, raising expectations that it will attract more audiences in its second week of release.



'Handsome Guys' is a story about a secret sealed in a basement waking up on the day two men move into a new house dreaming of a rural life. It stars Lee Sung-min, Lee Hee-joon, Gong Seung-yeon, Park Ji-hwan and Lee Kyu-hyung, and is director Nam Dong-hyeop's first feature directorial debut.





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