MBC, in name and reality 'Entertainment Powerful'No. 1 in the top spot in popularity for 7 consecutive years
Jul 26, 2024
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According to the FUNDEX report of Good Data Corporation, which evaluates popularity, MBC ranked No. 1 in TV non-drama popularity every year from 2018 to the first half of 2024. This survey is the result of analyzing the top 10 broadcasting stations, setting each station's top-notch score at 100%, and compiling the annual share of broadcasting stations.
The key to MBC's establishment as an `entertainment master' is that regular programs with steady popularity and high ratings are the main factors. 'I live alone', 'Omniscient Interfere', 'What are you doing playing with?', It's because 'Radio Star' and 'The Masked Singer' are constantly loved.
'I Live Alone' is showing the honest and pleasant appearance of various performers in everyday life and gaining great sympathy from viewers. 'Omniscient Interferee Point of View' is constantly gaining popularity for interfering with the daily lives of stars, which are disclosed by managers' outspoken reports, and 'What are you doing when you play?' is a variety of projects centered on Yoo Jae-seok, providing new fun every time. `Radio Star' and 'The Masked Singer' are also loved for their unique talk shows and legendary music entertainment shows, respectively. These programs have maintained continuous buzz by capturing a wide range of viewers.
Seasonal entertainment programs such as 'round the world while born', 'Guys Crossing the Line', and 'Night Ghost Story' were added to provide freshness and diversity. 'Round the World While Born' presented a new paradigm for travel entertainment by showing the journey of feeling the local environment, life, and culture with the whole body through Gian84, who left for the other side of the world. 'Guys Crossing the Line' has an educational element by unraveling various history in Korea and abroad in an interesting way, and 'Night Ghost Story' has provided special tension and fun to viewers in the night time, focusing on horror stories. Seasonal programs are believed to have contributed to raising MBC's overall buzz by attracting intensive attention at certain times.
Good Data Corporation's Won Soon-woo Data PD "MBC maintains a high buzz by stably adding various seasonal entertainment programs while securing steady upper-middle competitive entertainment programs." he evaluated.
MBC is expected to continue to meet the needs of various viewers based on its excellent planning and content competitiveness in the fields of entertainment, current affairs, liberal arts, and information programs.
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