In July, the theater war began. Disney and Pixar animated film "Inside Out 2" (directed by Kelsey Mann) surpassed $1 billion (about KRW 1 trillion) in global cumulative profits this year, and comedy film "Handsome Guys" (directed by Nam Dong-hyeop, produced by Hive MediaCorp) succeeded in reversing the box office with word of mouth. On top of that, the action film 「Departure」 (directed by Lee Jong-pil, produced by The Lamp) is the first film to open in July, and it will compete fiercely to win the hearts of the audience.
According to the integrated computer network for movie theater admission tickets on the 1st, 'Inside Out 2' remained at the top of the box office, attracting 1013,814 viewers for three days from June 28 to 30. The cumulative audience of 'Inside Out 2' is 5,638,991. Until the third weekend of its release, it was at the top of the box office, showing a scary momentum.
Previously released on the 12th of last month, 'Inside Out 2' is an animation about crises and adventures that have begun again after a peaceful daily life has been broken and unfamiliar feelings of anxiety, embarrassment, boredom, and envy have appeared in Riley's 13-year-old headquarters of emotional control. It is the sequel to the first comeback in nine years since it was released in 2015 and attracted 4.97 million viewers (directed by Dr. Pete), and has taken over the theater in June with a hotter response than the previous one. Starting with the 1 million mark in four days, 'Inside Out 2' broke the 2 million mark in five days, 3 million in 11 days, and 4 million in 12 days, breaking the 5 million mark in 18 days, becoming the best box office hit in June. In Korea, it has been ranked No. 1 in the weekend box office for three consecutive weeks and No. 1 in the box office for 19 consecutive days, causing a syndrome in the theater industry 'Inside Out'.
It's not just in Korea. In North America, it is also showing the face of a global box office hit. According to the box office mock estimate, 「Inside Out 2" topped the box office for the third consecutive weekend with $57.4 million (about 79.1 billion won) in North America's box office in the third weekend of its release, followed by $469.3 million (about 647.1 billion won) in North America and $1.014.8 billion (about 1.3992 trillion won) in global box office revenue. This is the fastest record in the history of animated films, with global cumulative box office revenue of $858.85 million (about 1.1842 trillion won) for the previous film Inside Out. In addition, 'Inside Out 2' is the highest-grossing film of the year and the only film to top $1 billion, continuing its worldwide box office syndrome.
It's not just 'Inside Out 2'. The progress of 'Handsome Guys', which caused word of mouth in the last theater in June, is also significant. "Handsome Guys", which depicts the story of a secret sealed in a basement waking up on the day two men, once seen, moved into a new house dreaming of a rural life, drew attention with a fresh "K-comedy" that combines various genres such as horror, mystery, and occult based on comedy.
"Handsome Guys", which was released on the 26th of last month, started fourth in a neck-and-neck race between the movie "Inside Out 2", which dominated theaters in June, and the suspense action movie "Hijacking" (directed by Kim Sung-han, produced by Perfect Storm Film and Channel Plus Co., Ltd.) and the horror movie "Cute Place: Day 1" (directed by Michael Sanowski), but after its release, it gradually rose to second place in the overall box office on the 30th, the 5th day after its release. On the 30th, Handsome Guys mobilized 145,043 people (458,890 cumulative). While competitors saw a slight drop in the number of Sunday viewers compared to Saturday, 'Handsome Guys' rather proved the overwhelming satisfaction of real-time viewers and the power of word of mouth, with the number of Sunday viewers increasing. The seat sales rate also continued to rise steadily, such as 9.8% on June 27, 12.5% on the 28th, 30.2% on the 29th, and 35.1% on the 30th, signaling a difficult 's box office (a phenomenon that attracts more audiences in the second week than in the movie's release week).'
The theater district in July, when the fierce theater district ended in June and the full-fledged summer peak season, is expected to attract audiences with hotter competition than in June. First of all, attention is being paid to the performance of 'escape', which first put out a theater sign in July.
「Departure」, which will be released on the 3rd, depicts a life-threatening chase between a North Korean soldier who began a escape for tomorrow and a security officer who pursues a North Korean soldier to protect today. It will provide a cool feeling in the hot summer with the running escape and fast chase action of the main character who goes straight without avoiding or going around in the midst of extreme obstacles. In particular, `The Escape' directed at Gu Dong-hwan, who was nominated for Best Supporting Actor in a New Director Award at the 42nd Blue Dragon Film Awards held in 2021, saying, `I want to work with Gu Dong-hwanAfter sending an open love call, attention is being paid to whether the casting of dreams will lead to the success of reality.
soulhn1220@sportschosun.com
