"The main body Jung Eun-ji X the second character Lee Jung-eun communicated."'Day and Night Woman' rise in popularity for the third consecutive week → Netflix enters the top two globally
Jul 03, 2024
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JTBC's Saturday-Sunday drama 「Her」 (directed by Park Ji-ha, Lee Hyung-min and Choi Sun-min), which airs every Saturday and Sunday, has been gaining popularity not only at home but also abroad, recording a series of gains from Netflix's global top 10 rankings to ratings and TV-OTT popularity rankings.
In the meantime, 'Day and Night Woman' is fascinating viewers with its unique setting of living as a senior intern's secondary character during the day and as the main character of a civil servant at night because a job applicant in his 20s has aged 30 years overnight. In particular, the chemistry between Lee Jung-eun (Im Soon-eun) and Jung Eun-ji (Lee Mi-jin), who have been in charge of immersion with the same acting tone across the secondary and main characters, and Choi Jin-hyuk (Kye Ji-woong), who is deeply entangled with the two, made viewers grab their navel in each episode.
Thanks to this, viewership has also recorded a steep rise since the first broadcast on the 15th (Saturday), and is running toward the actors' target audience of 10%. The 6th episode of 'Day and Night Woman', which was broadcast earlier, recorded the highest viewer rating of 9.8% per minute (based on Nielsen Korea's paid households in the metropolitan area), and is writing a new record.
On top of that, according to the results of the fourth week of June's hot topic survey released by Good Data Corporation, a K-content competitiveness analysis agency, 'Night and Night Woman' rose to second place in the TV-OTT drama category with a 53.2 percent increase from the previous week, marking the third consecutive week of gains. Among them, the video sector ranks first, and growth is also expected in the future.
In addition, Jung Eun-ji, who plays Lee Mi-jin, and Lee Jung-eun, who plays Im Soon, took first and second place, boasting the perfect chemistry between the main character and the secondary character. As such, 'Night Woman' is steadily drawing an upward line in the ratings as well as in the topical ranking (as of 2024.07.02).
On the other hand, in the Netflix Global Top 10 TV (non-English) category in the fourth week of June, it ranked fourth with 1.7 million viewers (the cumulative viewing time divided by the title running time) and 9.8 million viewing time, making the top 10 in a total of 20 countries.(Netflix, as of June 24-June 30).
As such, 'Day and Night Woman' is captivating the hearts of people around the world with its unique characters, mysteries, romance, bouncy story that combines human dramas, and pleasant directing. Above all, in the last 6th episode, Lee Mi-jin (Jeong Eun-ji)'s sprint to save Gye Ji-woong (Choi Jin-hyuk) caught in the hands of his girlfriend, a drug delivery man, predicted another drastic development, making me even more curious about the next story of 'Day and Night Woman'.
JTBC's Saturday-Sunday drama 'She Who Differs Day and Night', which is establishing itself as a healing drama, will air the 7th episode at 10:30 p.m. on the 6th.
soulhn1220@sportschosun.com
