"What's the face you've seen so many times?""Cho Jung-seok 'pilot', Utcham Challenge Zone Open

Jul 08, 2024

Photo provided by Lotte Entertainment

The movie 'pilot' introduced a challenge advertisement that made prospective audiences hold back their laughter.

'Pilot' has pioneered a unique film promotion area that makes prospective audiences laugh. From July 5th to August 12th, the Final Color Photo Zone 'pilot' will open on the fifth floor of Lotte Cinema at Lotte World Tower in Jamsil. In the photo zone, the color tone of the two characters, Han Jung-woo (Cho Jung-seok) and Han Jung-mi (Cho Jung-seok), who try to make a drastic transformation in the movie, can be compared to check the color tone that suits the audience.

In the photo zone, which opened a new horizon in the personal color system, which is divided into warm and cool tones, you can see Cho Jung-seok's acting performance, who perfectly digested from low saturation to high saturation warm tones.

Photo provided by Lotte Entertainment

Subway advertisements reminiscent of those of Han Air, where Han Jung-mi is working in the movie, can be found at Samsung Station. 'Where's the face you've seen before? If anyone hasn't decided on a destination this summer, get in this delightful cockpit!The phrase ' is used to reach the audience's mind by making full use of the crown prince's name 'Cho Jung-seok'. The so-called Utcham Challenge Zone, which encompasses Lotte World Tower and Samsung Station, is making prospective audiences excited by delivering a pleasant smile as much as a movie.

Meanwhile, 'pilot' is a comedy that takes place when Han Jung-woo (Cho Jung-seok), who became unemployed overnight in the Star Pilot, succeeds in re-employment after a drastic transformation, and will be released on July 31.

antahn22@sportschosun.com

"What's the face you've seen so many times?""Cho Jung-seok 'pilot', Utcham Challenge Zone Open

K-drama