"It's a well-known content, but there's no OTT to watch"Genie TV"Your Honor" Is it poison or good

Aug 20, 2024

 'It's a well-known content, but there's no OTT to watch'Genie TV'Your Honor' Is it poison or good
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 'It's a well-known content, but there's no OTT to watch'Genie TV'Your Honor' Is it poison or good
Son Hyun-joo (left), Kim Myung-min. Photo courtesy = Studio Genie
While Genie TV's original drama Your Honor' is drawing attention by recording an increase in viewership in three episodes, the viewing environment of Genie TV's exclusive content seems to act as a 'double-edged sword'.

Genie TV's original drama 'Your Honor' (creator Pyo Min-soo, script Kim Jae-hwan, director Yoo Jong-sun, planned KT Studio Genie, and production by Take One Studio Co., Ltd.) is a ruthless powerhouse who pursues his son's killer vs. a judge who hides his son's murder. A fatherly instinctive confrontation between two fathers who decide to become monsters for their children. Son Hyun-joo plays judge Song Pan-ho and Kim Myung-min plays group owner Kim Kang-heon.

 'It's a well-known content, but there's no OTT to watch'Genie TV'Your Honor' Is it poison or good
Provided by Son Hyun-joo, Jung Eun-chae, Kim Myung-min, director Yoo Jong-sun, Kim Do-hoon (from left) Photo by Studio Genie
The urgent development of the two actors' 'Your Honor', which allows them to watch the acting power show' from their home turf, drew viewers' immersion at once. In particular, in the third episode, the highest ratings per minute in the Seoul metropolitan area surpassed 4.0% based on Nielsen Korea.

However, the viewing environment of Genie TV's original drama is holding back.

'Your Honor' is available only on the ENA channel, Genie TV, and Genie TV mobile. This makes it difficult for viewers who do not subscribe to TV and Genie TV to access content. This is raising concerns that it could be an obstacle to the expansion of viewership. Some viewers will be able to watch more people if it is offered on OTT platforms such as Netflix, which is a shame" is responding.

In addition, 'Your Honor' is not serviced on global OTT platforms such as Netflix and Disney+. Viewers who do not subscribe to Genie TV can watch it only through the main broadcast of ENA.

However, ENA is using the 're-broadcasting of madness' strategy to compensate for this limited accessibility. Through the ENA, ENA Drama, and ENA Story channels, reruns were organized about five times a day so that viewers could watch the drama at the desired time. It remains to be seen how effective the 'infinite programming' strategy will be in increasing viewers' accessibility.

Attention is focusing on the future performance of Your Honor, which has become content only for Genie TV service subscribers, whether it will increase its value as an exclusive content in a limited viewing environment or unfortunately miss opportunities to attract more viewers.



mj.cho@sportschosun.com