The gold medal for viewership at the Paris Olympics has been ranked No. 1 for 11 days on MBC, and he is also a sports broadcaster

Aug 12, 2024

The gold medal for viewership at the Paris Olympics has been ranked No. 1 for 11 days on MBC, and he is also a sports broadcaster
Photo courtesy=MBC
MBC ranked first in the ratings of the Paris Olympics broadcast. In addition, MBC also regained the top spot in Olympic viewership by ranking first overall in 16 years since the 2008 Beijing Olympics.

According to data compiled by Nielsen, a ratings agency, MBC received a report card that ranked first in ratings by date for 11 days at the Paris Olympic Games in Korea over the past 16 days.

MBC's overall audience for the Paris Olympics was 3.9 percent for households in the metropolitan area, 2049 1.5 percent for households in the metropolitan area, and 3.7 percent for households nationwide, sweeping the top spot in all categories, reaffirming its reputation as 'Olympics is MBC'. (excluding opening and closing ceremonies)

The 2024 Paris Olympics concluded a hot war. South Korea finished eighth in the overall standings with 13 gold medals, 9 silver medals, and 10 bronze medals.

▶A silver medal from Park Hye-jeong, a weightlifting champion, and a bronze medal from Sung Seung-min of the modern pentathlon

On the last day of the competition, South Korea continued its medal challenge in weightlifting and modern pentathlon. First, Park Hye-jung won a silver medal in women's weightlifting +81kg, rewriting the record of the heaviest medal in 12 years since Jang Mi-ran. In particular, he achieved a total of 299kg in his first Olympics in his life, breaking a new Korean record. MBC commentator Song Jong-sik, who was in charge of the broadcast, said "Finally, the medal came out in weightlifting.

You must have overcome the difficult and difficult injuries. I want to give you a big round of applause," he said in congratulations. Every time Lee Sung-bae castor Park Hye-jung lifts the barbell "It succeeds neatly. "I'm a clean Hye-jeong today," he said. "When I confirmed the silver medal, I showed off my side to the world at the first Olympics. Did one's best. Congratulations on your silver medal."

In the modern pentathlon, Sung Seung-min wrote a new history. She became the first female medalist in South Korea in the modern pentathlon at the 2024 Paris Olympics, adding to the significance of being the first Asian woman to win a medal beyond South Korea. Kim Sun-woo, who participated together, finished eighth. In this way, even on the last day of the competition, the hot challenges of the Korean Taegeuk Warriors achieved meaningful results.

In particular, Park Hye-jeong's silver medal in weightlifting made a more impressive impression by decorating the final match of the Republic of Korea with a medal. MBC caster Han Jang-hee, who broadcasted Park Hye-jeong's game, said, `It was a happy Paris Olympics thanks to all Korean athletes""We finished all the broadcasts of the competition, adding to the lingering mood.

▶Goodbye Paris! The finale of the 17-day journey ended with a successful closing ceremony

The 2024 Paris Olympics promised to be held four years later after the closing ceremony, leaving behind the 17-day battle. MBC broadcast the closing ceremony held at the Stade France Stadium for about three hours live with announcer Seo In and Kim Cho-long, completing all broadcasts of the 2024 Paris Olympics, which did well as Korea's most gold medal tie record. For the national flag of the participating country, Park Tae-joon, who succeeded in a gold kick in Taekwondo, and Lim Ae-ji, who became the first woman to win a bronze medal in boxing, entered side by side as the flag bearer of the Korean national flag. In the stadium, all the athletes participating in the Olympics entered together without a set order and enjoyed a celebratory performance.

Along with this, a special event was followed to herald the 2028 LA Olympics. Hollywood star Tom Cruise added interest as he was shown running down the stadium roof and leaving the stadium for the U.S. after a stunt. After the tournament flag arrived in LA, the closing ceremony, which added to the heat, was followed by celebratory performances of 'Red Hot Chili Peppers', 'Billie Eilish', 'Snoop Dogg', 'Dr. Dre', ended with the torch digestion that lit Paris during the tournament.

MBC, which broadcasted the Korean players' games during the competition, continued to march to the top of the ratings in major games, proving the dignity of a sports broadcaster. The enthusiasm of all MBC casters and commentators, who cheered the players hot and breathed together with the viewers, also played a decisive role in driving the ratings, drawing enthusiastic responses and favorable reviews, raising expectations for the next one.





rightlight@sportschosun.com