Are regional demeaning abyss 'Sik University', donation in kind → nutrition county → nutrition promotion desperate reflection

Aug 21, 2024

The YouTube channel 'Fisik University', which was in charge of a lot of criticism of the Yeongyang-gun region, expressed its willingness to reflect through collaboration with Yeongyang-gun.

'Sik University' will sequentially release special contents for the introduction of Yeongyang-gun, Gyeongsangbuk-do and promotion of the festival for about two weeks from the 20th. This special content contains the characteristics of the Yeongyang-gun area in detail in the style of 『Fisik University" and 『Fisik University" as they continue to communicate with each other to create synergy.

'Sik University' released the highlight of a promotional video that can cover the entire Yeongyang-gun area on the 20th as its first content. From birch forests where you can smell natural air to Doodle Village, which boasts harmony with nature, Suha Valley with clear rivers, wind power generation complexes with magnificent dignity, towering beautiful sunbawi, and firefly observatory where you can observe the night sky, attractions from all over Yeongyang-gun are included.

Prior to this, a video titled 'Hello, I'm the head of Yeongyang-gun' was released, and Oh Do-chang, the head of Yeongyang-gun, appeared in person and received a lot of help from the in-kind donation given by 'Sik University' at the time of the recent flood. 'The College of Music is trying to help develop and promote nutrition." In addition, "I would like to officially suggest the guidance of tourist attractions in Yeongyang-gun and the promotion of the representative festival 'Yuyang Pepper Hot Festival". I look forward to the promotion of 'Fish University' for fun and informative nutritional groups" he said.

The part of promoting Yeongyang-gun by 'Sik University' was carried out with the intention of reflection after the controversy over regional degradation in Yeongyang-gun, which erupted in May. At that time, 'Sik University' visited Yeongyang, Gyeongsangbuk-do, and continued to make remarks that felt disparaging in the process of referring to restaurants and landscapes, and expressed displeasure to viewers. "'Sik University' visits a bakery in Yeongyang and says, "You can't eat franchise hamburgers, so why don't you make it like this?" and visits another restaurant with a restaurant with a white rice. "The menu doesn't have a feature." He made frequent accusations against him. In addition, toward red ginseng jelly purchased at the mart, "It tastes like grandmother." He continued with the bizarre expression of "Grandmother's flesh biting". After the broadcast, the owner of the restaurant in Yeongyang, the head of the Yeongyang branch of Korea Electric Power Corporation, and the head of Yeongyang-gun County, visited by 'Sik University', expressed their displeasure.

When the arrows of criticism poured out, 'Smith University' lowered the video 15 days after the video was released and apologized, saying, `No excuse, I feel responsible and apologize in all areas,' but the viewers were cold. The number of subscribers dropped sharply from 3.18 million to 2.87 million, followed by criticism against 'Sik University'. The main reason was that the apology response was too late. Since then, 'Sik University' has sought ways to support Yeongyang-gun in the process of continuing self-reflection. Last month, he donated 50 million won in kind to the news of torrential rain in Yeongyang-gun, and the Yeongyang-gun Office also thanked him for his donation of goods"Acknowledging the efforts of the College of Peasants. Nevertheless, the atmosphere of 'Smith University', once branded 'dislikes', did not change easily.

'Sik University' has uploaded content since the 9th of last month, but it is showing a lukewarm response. The popular content of 'Smiling University'Smiling Show' also recorded only 280,000 views despite the appearance of 'Volleyball Star' Kim Yeon-koung. Before the controversy, Ive Jang Won-young's 7.39 million video views were recorded, and the audience's temperature difference toward 'Fish University' is felt starting with the controversy.

Desperate 'Sik University' will actively participate in donations in kind, interviews with the head of Yeongyang County, and promote Yeongyang County to express its willingness to reflect. Attention is focusing on whether viewers who turn their back to 『Fisik University" will be able to open their minds, which will continue to focus on promoting Yeongyang-gun by preparing special contents that promote the region with popular characters in the channel.

soulhn1220@sportschosun.com

Are regional demeaning abyss 'Sik University', donation in kind → nutrition county → nutrition promotion desperate reflection

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