"Easy to break even"'Comedy = Cho Jung-seok'Officially 'pilot' 2.2 million roof kick
Aug 08, 2024
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'pilot' surpassed 2.2 million viewers, the break-even point, on the morning of the 8th, the ninth day of its release. Not only did "pilot" break even in the shortest period of time among films released this summer, but it also broke even in the summer market over the past few years.
Previously released on the 31st of last month, 'pilot' recorded the highest opening score among this summer's releases, with 373,576 people on the first day, and surpassed 1 million on the 4th and 2 million on the 7th, occupying the theater with a devastating box office. It is also expected to surpass 3 million this weekend, the third week of its release.
Currently, 'pilot' is a box office hit in the second week of its release, with an overwhelming number one in the box office. The performance of 'pilot', who appeared as a relief pitcher in the summer theater district, is expected to intensify after breaking through the break-even point.
'Pilot', which has become the standard of Korean comedy films, continues to gain stronger word of mouth in its second week of release.
The audience's trust in the trusted Cho Jung-seok comedy and the word of mouth that erupted after its release coolly penetrated the theater, adding to the future success.
'Pilot' is a story about a man who became unemployed overnight in a star pilot and succeeded in re-employment after a drastic transformation. Cho Jung-seok, Lee Joo-myung, Han Seon-hwa, and Shin Seung-ho appeared, and director Kim Han-kyul of 「Most Ordinary Love」 took the megaphone.
soulhn1220@sportschosun.com
