From 'Yu Quiz' to 'Seo Jin's 2', TVN is now building 'Entertainment Kingdom'
Aug 05, 2024
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tvN is leading the K-entertainment industry by presenting various genres of entertainment content, including variety entertainment that can be enjoyed by all generations, such as 'You Quiz on the Block', 'Seojin', 'Amazing Saturday', and 'Humanities Entertainment that provide both knowledge and fun at the same time. Continuous investment and planning for entertainment contents have dominated both ratings and popularity, proving the heyday of tvN's entertainment shows.
▶ Major Indicators of Advertisers 2049 Target Ratings Sweep 1st place at the same time...116% of tvN's entertainment viewership in the first half of this year
tvN entertainment contents, which are currently broadcasting at prime time, are sweeping the top spot in the 2049 target ratings, a major indicator of advertisers. Most of the episodes, such as 'Seojin's 2', 'Unnie's Mountain Direct Song' and 'You Quiz on the Block', are ranked first in the same time zone, and 'Amazing Saturday' and 'Backpacker 2' are also ranked first in the same time zone, including cable episodes. In addition, the target audience for tvN entertainment programs in the first half of this year reached about 116% compared to the second half of 23, driving the popularity of TV entertainment programs.
▶In the first half of the year, tvN's entertainment shows achieved 3.3 billion digital views, proving its hot topic
As tvN presents different entertainment shows with different charms, the buzz is also hot. In the TV+OTT topical rankings released every week by Good Data Corporation, a number of programs and cast members are ranked in the TV+OTT topical rankings 'You Quiz on the Block', 'Seojin-ine', 'Your Sister's Mountain Direct Delivery', and various SNS and communities dominate the topicality with a high proportion. In particular, videos related to tvN entertainment contents as of the first half of 24 years exceeded 3.3 billion views.
▶ It has become a trendy entertainment show that has captured the global MZ generation
On top of that, not only veteran entertainers but also actors and singers who were not easily seen in entertainment programs are joining the tvN entertainment show `Trust and watch' in large numbers, driving the popularity of the show. Kim Hee-sun has traveled around trendy neighborhoods, communicating with citizens, and giving MZ generations an inner intimacy with her easy-going personality, and Yeom Jung-ah is attracting attention with her passionate and warm leadership that her younger siblings have no choice but to follow in 'Sister's Mountain Direct Song'. Viewers are rediscovering the charms of the cast through tvN entertainment, and celebrities who appear on entertainment programs for the first time through tvN are continuing to receive such favorable reviews.
The potential of young creators who are leading tvN entertainment cannot be left out. CP Lee Woo-hyung, who is with Jongwon Baek 'Business Genius White Sands' and 'Backpacker', and PD Shin Chan-yang, PD Na Young-seok 'Seojin's 2'Park Hyun-yong, PD Park Hyun-mi, PD Jin-mi, who is in charge of 'Have a drink' and'Amazing Saturday', and PD Kim Se-hee, who directs 'Unnie's Mountain Direct Song', are continuously planning and producing trendy entertainment programs. In addition, it continues to provide endless pleasure by adding capabilities such as marketing, digital, promotion, and design for each program, such as challenge videos of cast members that target the hearts of MZ viewers and behind-the-scenes contents. According to the BPI survey ₃, consumers feel good and fun when they see tvN entertainment in a differentiated material, planning, and format', It was found to have images such as 'refreshing and trendy'
The global influence of tvN entertainment contents through format sales and global OTT services is also growing. Cha Tae-hyun and Cho In-sung's third Korean mart sales diary 'Somehow President 3' visited the filming site in the foreign media from the filming stage in Monterey, USA, and entered the top global rankings on Disney+. Since its first release, Season 2 has also ranked first in eight countries and regions, including Singapore and Thailand, in terms of non-drama, and has become a hot topic overseas. In addition, tvN's representative longevity entertainment 'You Quiz on the Block' and 'Amazing Saturday' were successfully remade through Vietnam's state-run broadcasting, revealing the power of K-entertainment.
▶ Starting with 'Sister's direct delivery to the mountain area, the hit IP new season, and the new IP will continue to be watched in the second half of the year!
Based on such overwhelming ratings and high popularity, tvN entertainment contents have a solid channel identity called 'No.1 K Content Channel, tvN for Pleasure'. In the second half of the year, popular IPs such as 'Unnie's Mountain Direct Delivery' and 'Backpacker2' will return for the first time in four years following the new season of 'Three Meals a Day' with Ra Mi-ran, Kwak Sun-young, Lee Joo-bin and Lee Se-young, and new IPs such as 'Europe Outside the Tent' and Jin Seo-yeon, Yui, Seol In-ah, and Park Joo-hyun's challenge to the triathlon are expected to continue their high ratings and buzz.
star77@sportschosun.com
