It's been half a year since the end..Kim Soo-hyun ♥ Kim Ji-won 'Queen of Tears'Overseas Business'Vibrant'
Oct 22, 2024
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Studio Dragon plans to hold an encore pop-up store in Tokyo on November 1st thanks to its hot popularity in Japan, and a pop-up store in Taiwan within this year. Studio Dragon successfully completed the pop-up store 'Queen of Tears' in four cities, including Seoul, Japan, Osaka, Nagoya, and Fukuoka, and Manila, Philippines, last summer.
'Queen of Tears' is counted as a high-profit beneficial content that ranks in the top 10 of all time out of 260 IPs owned by Studio Dragon. After creating a surplus by selling on-air broadcasting rights, MD product pop-up stores and OST businesses are cruising side by side. In addition, the Turkiye remake rights contract was recently signed, and the amount of profits from the work is expected to increase further as discussions on performance using IP are underway.
Meanwhile, related MD products such as files, acrylic key rings, key holders, postcard sets, and tote bags have gained popularity in existing pop-up stores. On top of that, props that were actually used in the drama, such as Hyun-woo's hairdryer that dried Hae-in's hair in Yongdu-ri, an MP3 player that Hyun-woo and Hae-in confirmed each other's fate, and Hae-in's recording pen, were also displayed at the same time, receiving enthusiastic response from fans of 'Snow Queen'.
An official from Studio Dragon said "We confirmed the schedule for additional pop-up stores in Tokyo, Japan, thanks to the enthusiasm of overseas fans, and discussions on additional additional projects such as performance projects are actively underway."We plan to increase our contact point with global audiences through more diverse businesses."
Meanwhile, 'Queen of Tears', which ended popularly in April 2024, averaged 24.9% of viewers in the final episode, ranking first in all time on tvN, a broadcast channel. It is serviced through Netflix around the world and recorded 29 million views and 682.6 million hours in the first half of this year, showing the highest viewing performance among K-drama served by Netflix in the first half of this year. He was then nominated for Best Direction and Best Screenplay at the AACA (Asian Academy Creative Awards) in Singapore, and was nominated for Best Scriptwriting at the Asian Television Awards, drawing attention to whether he will win.
lunamoon@sportschosun.com
