Yeom Jung-ah →'Youngest Line'Ahn Eun-jin and Dex'Real siblings' chemistry was good..The beauty of "Sister's direct delivery to the mountain"

Oct 11, 2024

 Yeom Jung-ah →'Youngest Line'Ahn Eun-jin and Dex'Real siblings' chemistry was good..The beauty of 'Sister's direct delivery to the mountain'



 Yeom Jung-ah →'Youngest Line'Ahn Eun-jin and Dex'Real siblings' chemistry was good..The beauty of 'Sister's direct delivery to the mountain'
 Yeom Jung-ah →'Youngest Line'Ahn Eun-jin and Dex'Real siblings' chemistry was good..The beauty of 'Sister's direct delivery to the mountain'
'Sister's direct delivery to the mountain area' wrapped up 'Sister's summer days'

tvN 'Sister's Mountain Direct Song' is a variety of entertainment programs that cover various works that embrace the sea and the food of the seasonal table that can only be tasted there. With Yeom Jung-ah at the center, Ahn Eun-jin, Park Joon-myeon, and Dex gathered together to work, eat, and enjoy the chemistry that seemed to have become a real family, and it was loved by viewers.

In the 13th episode, which aired on the 10th, the last journey of four siblings to Ganghwa Island was depicted. The scene of the all-time blue crab party with hard-caught blue crabs under the leadership of seasonal chef Yeom Jung-ah provided eye-watering fun until the end. From the awkward first meeting to the reincarnation of a real family together, the scene where the four siblings look back on their past journey and leave a family photo together also left a deep lingering impression.



Yeom Jung-ah said "I don't feel like I'm breaking up because my three younger brothers are completely permeated into my life. Because we will go and meet again..." signaling an unfinished relationship. Ahn Eun-jin showed affection for her siblings, saying, `How come everyone is so clumsy and full of love that we are now in love with each other.' Park Jun-myeon said "We are a blessing. It's not enough to say that it's so lovely," Dex said. "It's so precious and amazing that relationships can continue not only in front of the camera but also behind it."

"Sister's Mountain Direct Song" has built a new well-made mega-IP unique to tvN by capturing various pictures in the mountains where nature shines, starting with Namhae, Gyeongsangbuk-do, Goseong, Gyeongsangnam-do, Gochang, Jeollabuk-do, and Ganghwa Island, Incheon. Until now, Hwang Jung-min, Park Hae-jin, Cha Tae-hyun, Park Jung-min, and Ko Min-si have been together as guests, recording the highest viewership of 8.2% for households in the Seoul metropolitan area, and the first place in the same time zone, including all cable service for 13 consecutive weeks. In tvN's target male and female 2049 viewership, it also proved its potential by ranking first in all channels including terrestrial broadcasting for nine consecutive weeks. (Nilson Korea, based on paid platform)



It has achieved results not only in terms of ratings but also in terms of buzz. The cumulative number of views on related content exceeded about 230 million views (as of the 10th), proving high interest. In addition, it swept the headlines by being listed at the top of the TV-OTT integrated non-drama cast and program categories in the top of the popularity ranking surveyed by Fundex, the official platform of Good Data Corporation.

Behind this popularity, the brother-sister chemistry of the innocent members was a big driving force. Yeom Jung-ah, a professional worker who can't do anything, took the center stage as an exciting big-handed older sister with a reliable side that encompasses her younger siblings, Ahn Eun-jin, who boasts an overflowing affinity to the elderly she saw for the first time, Park Joon-myeon, who was reborn as a 'Seasoning Park', and Dex, an ace worker who makes her sisters laugh, all played their roles as indispensable treasure characters.



Among them, the discovery of two entertainment treasures, Ahn Eun-jin and the youngest Dex, which was the first fixed entertainment show, is considered another box office factor. The two, who make up the "youngest line", showed a fight like a real brother and sister, but drew keen attention with their extraordinary chemistry that took care of each other. The scene of scuffles on mudflats, including sea diving, reminded me of a youth drama and became the center of the topic.

"My sister's direct delivery to the mountain area" has shown a virtuous cycle of regional co-prosperity by introducing a variety of foods that can only be tasted there, from anchovy fishing in the South Sea to grape harvesting and crab fishing in Ganghwa Island. After the broadcast, interest in food, including agricultural and fishery products produced in each mountain area, increased rapidly.

In fact, from the first filming location, Namhae, and other filming locations, thank yous have been delivered to "My Sister's Mountain Direct Delivery" for taking the lead in the win-win cooperation of local commercial districts. According to the Gochang County Office, sales have increased 100 times since the sweet potato harvest broadcast, and Dongjuk, which has limited daily production, has achieved a record of being sold out as soon as it comes out. In addition, more than 300 boxes of raspberry juice were sold on the day of the broadcast alone along with a surge in sales, showing the virtuous cycle effect brought by the program.

On the other hand, 'Sister's Mountain Direct Song' left open the possibility of season 2 at the end of the final episode with the caption "Look forward to another season of the four siblings that will come again someday." Following the follow-up of "Sister's Direct Delivery to the Mountain", "Europe Outside the Tent - Romantic Italy" will premiere on the 17th, starring Ra Mi-ran, Kwak Sun-young, Lee Ju-bin, and Lee Se-young.



lunamoon@sportschosun.com