'The phone you just called is'→'Zombie Bus'→'Gangnam B-Side' global response
Nov 26, 2024
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Kakao Entertainment is attracting global viewers' attention with various new works in November. As soon as MBC's Friday-Saturday drama 'The Phone You Called Now' and Netflix's entertainment 'Zombie Bus: New Blood' were released, Disney+'s original series 'Gangnam B-side' which is about to be released continues to be popular until the end. All of the drama works presented in November are at the top of the global viewing rankings, proving their competitiveness as a global studio.
MBC's new Friday-Saturday drama 'The Phone You Called Now' (played by Kim Ji-woon, directed by Park Sang-woo and We Deuk-gyu), which first aired on the 22nd, ranked first in 31 countries, including Korea, Hong Kong, Vietnam, Thailand, Indonesia, Mexico, and Brazil, marking a good start in the overall global TV show category. In particular, 69 countries around the world have entered Netflix TOP10 and are expecting a rise in the future. (As of Netflix Patrol 11/25)
"The phone you called now" is a secret romance thriller between the show window couple in the third year of the political marriage, which began with a threatening call, and the narrative of the political marriage couple Baek Sa-eon (Yoo Yeon-seok) and Hong Hee-joo (Chae Soo-bin) who were shaken by a threatening call one day was spectacularly unfolding, captivating viewers at once. In particular, the combination of Yoo Yeon-seok and Chae Soo-bin's bold push and pull, Heo Nam-joon and Jang Gyu-ri, who perfectly portrayed the appearance of the "Show Windo couple", created a chewy tension and excitement from the beginning, and opened a strong door for romance thrillers.
In particular, it is based on a popular web novel of the same name serialized on the Kakao page, and there is a lot of interest in the original story along with the airing of the drama. Daily views of the original web novel increased 15 times compared to two weeks before the drama aired, and the number of webtoon views released in time for the drama's airing increased 23 times in the same period on Kakao Page. In addition to making good use of the original's unique setting, it is interpreted that the drama's new characters, dense stories, and enthusiastic performances of attractive actors captivated viewers at once, and curiosity about the original work is also rising. This proves once again the case of Kakao Entertainment's IP crossover synergy that connects story and media.
Disney+'s original series 'Gangnam B-side', which is set to be the long-awaited finale on the 27th, ranked No. 1 in the world and is gaining popularity until the end. Immediately after its first release, it ranked No. 1 in Korea, Hong Kong, and Japan, showing a steady rise in popularity. (As of Netflix Patrol 11/25)
'Gangnam B-side' is a chase crime drama of three people involved for different reasons to pursue the case behind Gangnam, a detective and prosecutor searching for the club ace 'Jaehee' who disappeared from Gangnam, a mysterious broker. The struggle of characters digging into the series of disappearances unfolds breathlessly, and in the midst of unpredictable development, the reality of the case leads to a huge cartel and gives an intense immersion, which leads to a story that can't take your eyes off until the end. In addition, attractive actors such as Cho Woo-jin, Ji Chang-wook, Ha Yoon-kyung, and Kim Hyung-seo depict characters in a special relationship that have saved each other even in the dark, adding intense and thrilling actions to the play.
In addition, the recently released Netflix entertainment show 「Zombiverse: New Blood" is also on the top 10 Netflix in Korea, Malaysia, Singapore, and Hong Kong, and Kakao Entertainment is drawing attention by pouring out new works such as the most anticipated terrestrial dramas, global-scented well-made dramas, and entertainment shows at the end of this year. Despite the fierce global content competition, the works released at the same time are drawing hot responses not only in Korea but also around the world, solidifying their presence as the representative studio of K contents in name and reality.
lunamoon@sportschosun.com
