2.8 billion views. Season 1? Talkative Squid Game 2 will be released today (26th)
Dec 26, 2024
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Netflix's original series 'Squid Game 2', which is drawing attention from viewers around the world, has raised expectations through large-scale promotions. Attention is also being paid to whether the related stocks of 'Squid Game 2' will be able to receive surprise attention in Korea and attract foreign media attention abroad, revitalizing the broadcasting industry at the end of the year.
Netflix's original series 'Squid Game' recorded the highest number of Netflix series with a cumulative viewing time of 1.65 billion hours in 28 days after releasing season 1 in 2022. It also has 2.8 billion views to date. It is still an unbreakable record and remains one of the most successful series in the world.
Expectations are growing as season 2 of such a large-scale series is scheduled to be released on the afternoon of the 26th. Overseas, many viewers waiting for Squid Game 2 are showing their expectations by participating in the promotion themselves. In Los Angeles (LA), a 4.56km race was held to obtain early screening tickets, and 1,600 people participated in the competition. Also in Paris, France, Champs-Elysees Street was closed and 456 participants were in front of 20,000 spectators 'Agunghwa flowers bloomed' And play a game. In Seoul, custodians dressed in pink, one of the characters featured in the Dongdaemun Design Plaza (DDP) Squid Game, appeared. A K-pop concert featuring bodyguards dressed in pink was held, making people realize the hot heat.
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In Korea, products with the theme of 'Squid Game' are being released one after another, and pop-up stores and goods are also actively being released. In addition, attention is also increasing on the artist studio where actor Lee Jung-jae is the largest shareholder and related stocks of 'Squid Game 2'. According to the Korea Exchange on the 24th, Artist United's stock price closed at 18,130 won. Artist United's stock price fell to 10,250 won on the 9th due to allegations of the use and sale of undisclosed information, but its stock price has soared 80% as expectations surged ahead of the release of 「Squid Game 2」.
After the release of season 1, 'Squid Game' became a syndrome-class hit, revitalizing the domestic production industry. As interest in K content increased at the time, the series 'Sweet Home' and 'Our School Now' also gained popularity. That interest continues to this day. Therefore, attention is being paid to whether 'Squid Game 2' can lead to another revival.
However, various 'words' appeared ahead of the release. In addition to casting former Big Bang member Top (Choi Seung-hyun), who announced his retirement from the entertainment industry, Oh Dal-soo, who was the main character of the Me Too controversy, joined the cast, leading to viewers' dissatisfaction with the casting. Director Hwang Dong-hyuk explained that Top's casting was "A role that needed courage", but it is questionable how much it can be resolved after its release. In addition, overseas, Park Sung-hoon criticized him for playing a transgender role, saying, `Didn't he use an actual transgender actor?' As a result, attention is being paid to whether it will be able to match the tastes of overseas viewers.
lunamoon@sportschosun.com
