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The season 2 of 'Squid Game' held various events around the world, raising expectations before the release.
Returning to the game after vowing revenge, 'Gi-hoon'(Lee Jung-jae) and 'Frontman'(Lee Byung-hun) welcoming him, and a story about the real game that begins again 'Squid Game' Season 2 is drawing attention from all over the world by holding a large-scale fan event with global fans ahead of its release on the 26th.
In order to meet the hot expectations of fans around the world, season 2 of the 'Squid Game' has held fan events in a total of 11 countries, including Asia, Europe, the Americas, and South America, starting with Italy in October, bringing the global fandom together. In particular, various activities such as races, maze games, and DJ performances were held at the on-site event, and Korean food and culture were introduced together, giving fans around the world a new pleasure to experience not only Korean content but also culture as a whole. The event, which was held ahead of the release of season 2, recorded more than 2.15 billion exposures on Netflix's global social channel, proving the world's keen interest in Korean content.
'Squid Game' Season 2 began its full-fledged promotional activities at Europe's largest comic con 'Luka Comics & Games Festival' held in Italy on October 30. The pavilion space and special installation store under the theme of 'Squid Game' opened outside Anfiteatro Square provided an experience for more than 20,000 players who attended the event to immerse themselves in their works, and on Oct. 31, director Hwang Dong-hyuk, actor Lee Jung-jae, and Wi Ha-joon held a special event to meet with fans in person, adding to the highlights of the event.
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On Dec. 1, on the Champs Elysees in Paris, France, 'Agung flowers bloomed' The game is open. Out of more than 50,000 applicants, 909 participants aged 18 and over participated in the game, with 20,000 fans on site and 4.2 million viewers on YouTube Live and Rerun, drawing attention. In the Netherlands, more than 4,000 fans experienced the specially designed 'Squid Game' maze from Dec. 6 to Dec. 8. In a maze recreating the space in 'Squid Game', the participants had a thrilling time actually experiencing the world view of the work. On December 12, a 4.56K race was held in Los Angeles, USA, ahead of the U.S. Premier. Designed based on the number 456 symbolizing the 'Squid Game', 1,700 fans dressed in green training suits to draw more attention?I see.
On Dec. 14, Brazil had a meaningful time with about 2,000 fans participating in the 6K race at the Villa Lobos in Sao Paulo. On Dec. 14 and 15, 1,400 fans gathered at the 'Squid Game Arena in Warsaw, Poland, to experience the iconic games in the work. Fans bet various prizes 'The Mugunghwa flowers bloomed', We played tug-of-war, dalgona, and marbles.
On Dec. 18, a live music event 'Squid Game: The Rave' was held in London, where Korean artists 'Mogwa', 'Yu Su' and headliners 'PEGY GOU' performed at Drumsheds, giving audiences a different experience. On Thursday, Dec. 19, a picture-like flower bloomed at the Bondi Icebergs swimming pool 'Agung flowers bloomed' The game was directed by Young-hee. More than 550 spectators watched the thrilling match, with more than 60 pink guards solemnly guarding the area, creating an unusual scene of challenging the game in the presence of 'Younghee'.
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Starting with the World Premiere Event held at Dongdaemun Design Plaza in Seoul on December 9, various events are underway for countless fans who have been waiting for 'Squid Game' in Korea. First, the open stage on the first floor of Shinsegae Department Store's Gangnam branch will run a pop-up of Season 2 of 'Squid Game' from December 20 to January 12, and the central square on the second basement floor of the Centum City store will run from December 20 to January 5. The pop-up is drawing a hotter response from the entrance to the large 'Younghee' not only welcoming visitors directly, but also meeting participant registered photo booths and maze stairs in the work.
At the Gangnam pop-up, you can rent green training suits worn by game participants until December 28 and meet piggy banks in person. The participant's accommodation, reproduced just like the world in 'Squid Game', also features bunker beds and OX voting machines used in the actual shooting. From December 29, the participant's accommodation will be transformed into a space where you can experience the games that appear in season 2. Participating in the game will also give you a special opportunity to receive a limited edition Advent Calendar of 'Squid Game'. The Busan pop-up also has an OX voting zone, along with a huge maze of stairs, a merry-go-round and colorful doors used in the actual shooting attract visitors' attention.
Season 2 of 'Squid Game' also participated in 'Seoul Light Gwanghwamun', which is part of the Seoul Winter Festa. First, you can see various sculptures using ○△□ with the structure 'Younghee' from Dec. 16 to Jan. 5 at Gwanghwamun Square. In particular, the structure of 'Younghee' has become a hot spot for proof shots of many people who visited Gwanghwamun, revealing their presence that draws everyone's attention as much as in 'Squid Game'. In addition, the hatch yard was also made a special resting place by applying the color of 'Squid Game', adding to the joy of seeing through the media wall.
At Myeong-dong and Samsung Station, you can see the media facade of Season 2 of 'Squid Game'. Running from Dec. 6 to Jan. 5 at Shinsegae Department Store in Myeong-dong and from Dec. 6 to Dec. 31 at K-POP Square in Samseong Station, the media facade is giving a pleasant experience to citizens who visit downtown Seoul for the end of the year, announcing the spectacular return of 'Squid Game'. In particular, the Pink Guard is preparing to welcome the participants in the colorful game hall in the 「Squid Game」, and the game is readyThe phrase " maximizes expectations and curiosity about the new season, just before the release of the work.
The highly anticipated season 2 of 'Squid Game' will be released only on Netflix today, Dec. 26.
lunamoon@sportschosun.com
