The whole world waited..Foreign media attention → Related stocks ↑ Squid Game 2 effect began

Dec 25, 2024

The release of 'Squid Game 2' is just around the corner. Expectations from domestic and foreign viewers are also growing for the large-scale promotion of 'Squid Game 2', which is attracting attention from viewers around the world. Related stocks of 'Squid Game 2' are showing a surprising strength in Korea, and foreign media's headlines are continuing overseas.

Netflix's original series 'Squid Game' recorded the highest number of Netflix series with a cumulative viewing time of 1.65 billion hours in 28 days after releasing season 1 in 2022. It also has 2.8 billion views to date. It is still an unbreakable record and remains one of the most successful series in the world.

Season 2 of such a large-scale series is expected to be released on the afternoon of the 26th (Korea Standard Time). In Los Angeles (LA), a 4.56km race was held to obtain early screening tickets, and 1,600 people participated in the competition. Also in Paris, France, Champs-Elysees Street was closed and 456 participants were in front of 20,000 spectators 'Agunghwa flowers bloomed' And play a game. In Seoul, custodians dressed in pink, one of the characters featured in the Dongdaemun Design Plaza (DDP) Squid Game, appeared. A K-pop concert featuring bodyguards dressed in pink was held, making people realize the hot heat.

The New York Times reported Sunday that `Squid Game 2``````````````````````````````````. Netflix chief marketing officer Maryanne Lee told The New York Times, `I didn't expect such a big response from a country other than Korea. Even content executives did not expect a global syndrome to unfold" he said. Forbes and USA Today, a U.S. economic magazine, are also raising expectations ahead of the release of season 2.

In Korea, products with the theme of 'Squid Game' are being released one after another, and pop-up stores and goods are also actively being released. In addition, attention is also increasing on the artist studio where actor Lee Jung-jae is the largest shareholder and related stocks of 'Squid Game 2'. According to the Korea Exchange on the 24th, Artist United's stock price closed at 18,130 won. Artist United's stock price fell to 10,250 won on the 9th due to allegations of the use and sale of undisclosed information, but its stock price has soared 80% as expectations surged ahead of the release of 「Squid Game 2」.

After the release of season 1, the domestic production industry has boomed again after becoming a syndrome-class popularity. As a result, since the release of 'Squid Game 2', expectations have been raised that domestic and foreign attention may be focused on domestic content again.

lunamoon@sportschosun.com

The whole world waited..Foreign media attention → Related stocks ↑ Squid Game 2 effect began

K-drama