Let's use just one blanket...Lim Ji-yeon ♥ Choo Young-woo, historical drama romance, and even the heat wave..Local OTT #1
Jan 24, 2025
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On Japan's local OTT platform, U-NEXT, "Oksi Lady Exhibition" (played by Park Ji-sook, directed by Jinhyuk and Choi Bo-yoon) ranked No. 1 in the U-Next drama and Hallyu-Asia viewing rankings. The narrative of Gudeok-i (Im Ji-yeon), the main character who overcomes the limitations of his birth status and finds his true self, is drawing attention among Japanese viewers.
Japan is one of the countries where the OTT market continues to grow in Asia. According to the Korea Creative Content Agency 'Japan OTT Industry Trends', Japan's OTT market is expected to grow steadily and expand to 633 billion yen (about 5.8286 trillion won) by 2028. Amid this rise, the success of 'Occ wife exhibition' is expected to contribute to strengthening the position of Korean works in the Japanese content market.
In KOCOWA+, a global OTT service in the Americas, Europe, and Oceania, 'Occ wife exhibition' has maintained its No. 1 ranking in the drama category from the first week of airing to the present. This is evaluated as an example of the traditional historical drama format of K-drama being delivered attractively to global viewers.
It also boasted a high buzz by being named in Netflix's Korean Top 10 TV Show category for eight consecutive weeks. The completeness of the work was recognized by IMDb, a global content review site, as it was evaluated as "a work that shows a fresh charm different from that of existing historical dramas and leaves a strong impression on global fans with its rapid development and interesting story.'
Even in Korea, the popularity of 'Okshi Mrs. Chun' continues. After starting with a 4.2% audience rating on the first broadcast, it has surpassed double digits with 11.1% viewers in the last 10 episodes, proving viewers' keen interest. It currently has a stable rating of nearly 10%, raising expectations for the final episode ahead of the end. (Nilson Korea, based on nationwide paid households)
A SLL official said "Ok's wife exhibition" was established as a successful example of Korea-Japan simultaneous broadcasting through its original story and high production completeness"We will continue to expand the scope of K-content by introducing a variety of content that can be loved by global fans in the future."
soulhn1220@sportschosun.com
