Netflix Game 2 Expected Profit 1.5 trillion? Actually, no..Unable to evaluate
Jan 02, 2025
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On the 1st, Netflix expressed its gratitude for your interest and love in the world's No. 1 Korean work 'Squid Game 2' on Netflix's official aggregation site from the first week of its release"I'm telling you Netflix's position because there is a completely different part from the facts regarding the analysis of individual production returns for 「Squid Game 2" released by a domestic research group yesterday (December 31st)."
Netflix said "Monthly subscription services such as Netflix cannot earn additional revenue from the number of views or viewing time of individual works. Therefore, it is impossible to calculate profits from the box office success of a work" and there is no official information that enables the estimation of financial returns from individual works. Netflix also does not, nor cannot, evaluate the performance of the work in this way.'
"Additional revenue estimation or prediction of individual works is appropriate for the sales analysis method of VOD services, which is operated around box office performance or single payment by movie theater ticket sales," he said. "It cannot be applied to subscription-type services that allow members to pay a fixed amount and watch content indefinitely every month."
Finally, "Netflix is structured to produce globally loved works based on members' precious monthly subscription fees. We are concerned about the spread of inaccurate information due to incorrect analyses or allegations that may cause major misconceptions about these corporate structures.'
K Entertech Hub, a media research institute, released data comparing 'Squid Game 2' and all seasons on the 1st. In the data, Season 1 claimed that about 25 billion won was spent on production, resulting in about 1 trillion won in income, and said it earned about 40 times the production cost. Season 2 also argued that the estimated profit is estimated to be 1.5 trillion won when the trend of season 1 is substituted. In response, Netflix refuted the claim, calling it groundless.
Reporter Moon Ji-yeon lunamoon@sportschosun.com
lunamoon@sportschosun.com
