Pulspic targeting the world with the K short platform...Global Market Challenge with Immersive Lineups

Jan 14, 2025

Pulse Pick Launch Media Day was held at GB Seongam Art Hall in Nonhyeon-dong, Gangnam-gu, Seoul on the 14th. City Councilman Pearl's Pick Clip is giving a greeting. Nonhyeon-dong = Reporter Park Jae-man pjm@sportschosun.com /2025.01.14/

The short-form content platform 'PulsePick' announced its official launch on the 14th through its first media launch day. It presented the goal of providing short but intense content and exploring new possibilities of K-content in the domestic and international short-form market. At the event, various content lineups were unveiled along with the vision of Pearl's Pick, drawing attention.

On the morning of the 14th, a media launch day event was held at GB Seongam Art Hall in Gangnam-gu, Seoul. Actors Yoon Hyun-min and Jung Hye-sung, as well as Cha Sun-woo (B1A4 'Baro', Ji-woo, Song Byung-geun, Denian (GOD), Kim Ki-hyun, Lee Jung-seop, director Lee Hong-rae, and CEO Ahn Yong-jin attended the meeting.

'PulseClip' is a platform of 'PulseClip', an enterprise that provides digital content production and short-form streaming services established in June 2024. "Pick! The moment you say it, the immersion starts."Under the slogan ", it maximizes the strength of short-form content to provide immersion with short and intense stories, and releases a variety of new works every Wednesday to provide viewers with a differentiated content experience.

"If good producers, actors, writers, and staff combine their strengths to create new success stories, domestic short-form contents will also be competitive in the global market," said Kwon Myung-ja, CEO of Pulspic.

The main content lineup introduced by Pearl's Pick on the day is composed of original stories and intense characters to maximize the charm of short-form content.

photo courtesy of pulse pick

Pulse Pick Launch Media Day was held at GB Seongam Art Hall in Nonhyeon-dong, Gangnam-gu, Seoul on the 14th. Director Lee Jung-seop, Cha Sun-woo, Ji-woo and Song Byung-geun are having photo time. Nonhyeon-dong = Reporter Park Jae-man pjm@sportschosun.com /2025.01.14/

'He's back' is a story about Yuri (Jiwoo), a woman who wants to own love, Jung-min (Cho Rae-woo), a man who mistook her for love, and Seung-ho (Song Byung-geun), a polyamorist who is full of love, in a triangular multilateral relationship. This work draws attention for its unpredictable twists and unique directing, depicting the love, friendship, and relationship of the younger generation fresh and unconventional.

Pulse Pick Launch Media Day was held at GB Seongam Art Hall in Nonhyeon-dong, Gangnam-gu, Seoul on the 14th. Writer Ahn Yong-jin and Kim Ki-hyun are having a photo time. Nonhyeon-dong = Reporter Park Jae-man pjm@sportschosun.com /2025.01.14/

photo courtesy of pulse pick

'There is no MZ for the elderly' was produced in collaboration with SNL Korea's general creative Ahn Yong-jin and voice actor and actor Kim Ki-hyun. It comically solves the silver generation's challenge to adapt to the rapidly changing modern society and provides empathy and laughter between generations. It shows pleasant episodes through digital adaptors encountered in real life, such as using kiosks.

photo courtesy of pulse pick

'All or Nothing: Divorce Wars' stars Danny Ahn as Park Joon-woo, a fallen broadcaster, and tells the story of conflict and desire in the stimulating background of a divorce reality show. This work is drawing attention with its original story development, maximizing the excitement of a live streaming show.

Pulse Pick Launch Media Day was held at GB Seongam Art Hall in Nonhyeon-dong, Gangnam-gu, Seoul on the 14th. Director Lee Chang-woo, Kim Min-kyung, Lee Dong-won, and Kim San are having photo time. Nonhyeon-dong = Reporter Park Jae-man pjm@sportschosun.com /2025.01.14/

'Code Name B: The Agents of a Rice Soup Restaurant' is a comic action spy that traces back 500 billion won lost by code name B (played by Kim Min-kyung), an agent who lost his memory. The unique vertical screen production and Kim Min-kyung's new acting transformation provide different fun.

Pulse Pick Launch Media Day was held at GB Seongam Art Hall in Nonhyeon-dong, Gangnam-gu, Seoul on the 14th. Director Lee Jung-seop, Yoon Hyun-min and Jung Hye-sung are having photo time. Nonhyeon-dong = Reporter Park Jae-man pjm@sportschosun.com /2025.01.14/

"Single Men and Women" is a work that depicts the process of a man and a woman who meet through a second-hand transaction overcoming a breakup and finding a new love with a warm gaze. Yoon Hyun-min and Jung Hye-sung star, and short but immersive story development and emotional story stand out.

Pearl's Pick, heavily armed with a variety of content, emphasized its growth potential in the global market beyond Korea. In this regard, since the soft launch in December last year, platform stability has been verified and early results have been achieved.

CEO Kwon Myung-ja said, `We secured positive data at the time of the soft launch and will establish ourselves as a beloved platform for consumers in the Korean market within this year.'

Pulspic is working with various partners such as Dalgam, JDBENT, and Japan's Nippon Terevi (NTV) to produce global content. It also introduced a payment model for Hwadang like a webtoon to increase consumer accessibility. If you watch the advertisement, you can enjoy the content for free, and you will be charged about 500 won per episode for payment per episode.

"Short-form content will be another growth engine for K-content," Perlspick said, expressing its ambition to open new markets through various genres and platforms. In particular, he expressed his determination to play an important role in leading the popularization of short-form contents with a wide lineup of works ranging from the younger generation to the silver generation.

mj.cho@sportschosun.com

Pulspic targeting the world with the K short platform...Global Market Challenge with Immersive Lineups

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